THE SHORT ANSWER
Fourteen checks, in four groups. Crawlability decides whether you can be found at all, page structure decides whether a passage can be lifted, proof decides whether it is worth lifting, and measurement decides whether you can tell. Most sites pass the technical group and fail on structure and proof, which is where the work actually is.
Group one: can a machine reach it
Every answer page returns a 200 and is in the sitemap
Content renders without JavaScript execution
Indexed in both Google and Bing, checked separately
No key figure exists only inside an image, a PDF or a widget
Group two: can a passage be lifted
The direct answer appears in the first two or three sentences
Every heading is phrased as the question a buyer would ask
Each section stands alone without the surrounding text
Lists are three to seven items, not twenty
Group three: is it worth lifting
At least one figure on the page is published by nobody else
Every figure states how it was derived
Prices, scope and commercial terms are in plain text
A visible last-updated date is present and accurate
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
Group four: can you tell whether it worked
A fixed prompt list exists and is run on a schedule from clean sessions
Branded search volume is tracked as the leading indicator
Fourteen items, and the last two are the ones most often skipped. Without them the other twelve are unfalsifiable.
Related answers
Frequently asked questions
Where do most sites fail on this checklist?
On structure and proof rather than on technical setup. The answer is buried and the figures are unoriginal.
Do I need to check Bing separately?
Yes. Bing indexing gaps are common and they remove you from Copilot entirely, and almost nobody checks.
How long should a quotable list be?
Three to seven items. Longer lists get truncated at an arbitrary point.
Which single item matters most?
Publishing at least one figure nobody else has, with its method stated. It is the only item that gives an engine a reason to prefer your page.
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