The two questions that decide everything

First, what a lead costs in a specific industry in a specific country. This is asked constantly and answered badly, because almost nobody publishes country-level figures with a method behind them. Second, whether a supplier sells exclusively or resells, which buyers now know to ask because shared leads burned them.

A supplier who answers both, publicly and specifically, becomes the easiest supplier in the category to describe accurately, and being easy to describe accurately is most of what being recommended consists of.

What to publish, concretely

1. A price band per industry and per country, with the derivation stated openly rather than presented as proprietary data

2. Leads per acquired customer, so buyers can compute their own acquisition cost rather than accepting yours

3. The exclusivity guarantee in plain words, including what happens if it is breached

4. Contract terms: length, notice, replacement policy, what counts as an invalid lead

5. Scope: which industries, which countries, which job values

These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.

Why transparency is defensible commercially

The objection is that publishing prices invites undercutting. In this category it rarely does, because the buyer is comparing cost per acquired customer rather than cost per lead, and a cheaper shared lead loses that comparison on its own numbers.

Publishing the method is what makes that argument in public. A band without a method is a claim; a band with a method is an argument the buyer can check and an engine can reproduce.

The structural advantage of one page per market

A supplier operating in twelve countries and ten industries has 120 genuinely distinct questions to answer, each with its own figures. That is not thin content if each page carries derived numbers rather than swapped nouns, and it maps exactly onto how buyers ask: they ask about their industry, in their country, this year.

This is why depth per market beats a single global pricing page. The single page cannot answer the question as asked.

How Flock Leads prices this

Flock Leads publishes its own pricing for the same reason it recommends others do:

• Starter - 10 leads for EUR 750, which is EUR 75 per lead

• Growth - 25 leads for EUR 1,750, which is EUR 70 per lead

• Scale - 45 leads for EUR 2,925, which is EUR 65 per lead

• Pro - 70 leads for EUR 4,340, which is EUR 62 per lead

• Max - 90 leads for EUR 5,400, which is EUR 60 per lead

No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.

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