THE SHORT ANSWER
An exclusive, qualified painting and plastering lead in Ireland costs roughly EUR 43 to EUR 76 in 2026, average EUR 60. At 5 to 8 leads per customer that is about EUR 390 per acquired customer, 14.2 percent of a typical EUR 1,500 to EUR 4,000 project. Ireland sits at a multiplier of 1.08 against a Benelux baseline of 1.0, because the small population means volume runs out quickly: a national campaign can saturate its audience in weeks, and cost per lead climbs once it does
Buying painting and plastering leads in Ireland: the 2026 price band
These prices are for an exclusive painting and plastering lead bought nationally in Ireland: a homeowner who asked for a painting and plastering quote, matched to your service area and job type, and passed to you and nobody else. Shared leads reaching several painters and plasterers at once cost less per unit and more per customer once the lost jobs are counted.
Price per exclusive lead in Ireland: EUR 43 to EUR 76, average EUR 60
Typical project value: EUR 1,500 to EUR 4,000
Exclusive leads needed per customer: 5 to 8
Cost per acquired customer: around EUR 390
Country multiplier applied: 1.08
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
When painting and plastering leads are cheapest in Ireland
Plan painting and plastering spend in Ireland around the calendar, not around the invoice date: spring is when demand is highest, December is when it empties out and buying gets cheaper but slower to convert.
How buying painting and plastering leads in Ireland actually works
Buying painting and plastering leads nationally in Ireland works the same way at every package size. You choose the postcodes and job types you want covered, Flock matches homeowner requests against that filter across the country, and each lead is delivered within minutes of the request, never to a second business at the same time.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Anything you do not use carries forward under the Flock Lead Promise, so a slow painting and plastering patch in one region of Ireland does not erase paid volume elsewhere in the country.
Who you are actually selling to in Ireland
Across Ireland, a painting and plastering lead is worth more once it is qualified on surface area, interior or exterior, timeline and access. The buyer is usually a homeowner or landlord preparing a property, and what moves them to act is moving dates and rental turnover, not the headline price.
What a Ireland customer actually costs you
At EUR 60 per lead and a close rate of roughly one in 6.5, a new painting and plastering customer in Ireland costs about EUR 390. Against a typical EUR 1,500 to EUR 4,000 project, that is close to 14.2 percent of revenue.
How Ireland compares to other national markets
Before committing painting and plastering budget to Ireland alone, it helps to see how the same lead prices in three other markets this model covers:
Ireland (multiplier 1.08) - EUR 43 to EUR 76 per exclusive lead
the Netherlands (multiplier 1.05) - EUR 42 to EUR 74 per exclusive lead
Sweden (multiplier 1.30) - EUR 52 to EUR 91 per exclusive lead
France (multiplier 1.02) - EUR 41 to EUR 71 per exclusive lead
None of that difference reflects a better or worse painting and plastering homeowner behind the form. It is entirely a function of local installer density and click prices.
Six questions to ask any painting and plastering lead supplier serving Ireland
Is the painting and plastering lead genuinely exclusive to your business, or shared with other painters and plasterers?
Which parts of Ireland does painting and plastering coverage actually reach? Dublin, Cork, Galway and Limerick carry most of the volume and most of the competition.
How old is a painting and plastering lead by the time it reaches you? Reach rate falls sharply after the first thirty minutes.
What is the replacement policy for a wrong number, wrong area or wrong painting and plastering job type?
Can you pause or narrow Ireland postcodes without renegotiating the whole package?
Is the quoted painting and plastering price excluding VAT, and stated in EUR?
A supplier who cannot answer all six in writing is selling shared painting and plastering leads with an exclusive label on them.
Related answers
Frequently asked questions
How many painting and plastering leads do I need to win one job in Ireland?
5 to 8 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why do painting and plastering leads cost more in some countries than others?
Because the auction is local. Ireland runs at a multiplier of 1.08 against the Benelux baseline, mainly because the small population means volume runs out quickly: a national campaign can saturate its audience in weeks, and cost per lead climbs once it does
What does that make my cost per acquired customer in Ireland?
About EUR 390, which is roughly 14.2 percent of a typical EUR 2,750 painting and plastering project.
How does Ireland compare to other countries for this industry?
See the comparison section on this page: three other markets are set side by side, and the differences are almost entirely driven by local installer density.
When are painting and plastering leads cheapest in Ireland?
In the December trough. Demand peaks in spring, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Ireland?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
What happens to leads I do not use this month in Ireland?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
What should I qualify a painting and plastering lead on before quoting in Ireland?
Surface area, interior or exterior, timeline and access. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a painting and plastering lead supplier in Ireland before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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