THE SHORT ANSWER
An exclusive, qualified heat pump lead in Catalonia costs roughly EUR 81 to EUR 126 in 2026, average EUR 104. At 3 to 5 leads per customer that is about EUR 416 per acquired customer, 3.1 percent of a typical EUR 9,000 to EUR 18,000 project. Unlike Madrid, Catalonia does not carry a primary-market premium for heat pump leads here: it is priced at the national Spain multiplier of 0.90.
Buying heat pump leads in Catalonia: the 2026 price band
Everything below prices an exclusive heat pump lead specifically for Catalonia: a single homeowner request for heat pump work, filtered to your postcodes and job type, delivered to one business only. Shared heat pump leads reaching several heat pump installers at the same time look cheaper at the point of sale and behave worse at the point of close.
Price per exclusive lead in Catalonia: EUR 81 to EUR 126, average EUR 104
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 416
City multiplier applied: 0.90
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Unlike Madrid, Catalonia does not carry a primary-market premium for heat pump leads here: it is priced at the national Spain multiplier of 0.90.
How buying heat pump leads in Catalonia actually works
There is no retainer to sign before you can buy heat pump leads in Catalonia. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching Catalonia enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No heat pump volume bought for Catalonia is ever lost to a quiet week: under the Flock Lead Promise, unused leads simply carry forward, rollover rather than refund.
How Catalonia compares to the rest of Spain
Catalonia is one of four heat pump markets this model tracks in Spain. Here is how the other three price against it:
Madrid (multiplier 0.97) - EUR 87 to EUR 136 per exclusive lead
Andalusia (multiplier 0.90) - EUR 81 to EUR 126 per exclusive lead
the Valencian Community (multiplier 0.90) - EUR 81 to EUR 126 per exclusive lead
Read that table as heat pump competition, not quality: more heat pump installers bidding on the same click pushes the price up regardless of the homeowner behind it.
Who you are actually selling to in Catalonia
Two things decide whether a Catalonia heat pump lead is worth chasing: who is behind it, usually a homeowner replacing a gas or oil boiler, and what is driving them, usually boiler replacement deadlines and running-cost comparisons. Get both from current heating system, insulation level, radiator type, ownership and timeline before you spend a call finding out.
What a Catalonia customer actually costs you
At EUR 104 per lead and a close rate of roughly one in 4, a new heat pump customer in Catalonia costs about EUR 416. Against a typical EUR 9,000 to EUR 18,000 heat pump project, that is close to 3.1 percent of revenue.
When heat pump leads are cheapest in Catalonia
Expect the Catalonia heat pump market to move with the rest of Spain: busiest in September to January, slowest around June and July. A batch bought in the trough costs less per lead but takes longer to turn into a signed job.
A Catalonia buyer's checklist for heat pump lead suppliers
Is the heat pump lead genuinely exclusive to your business in Catalonia, or shared with other heat pump installers?
Does heat pump coverage only reach Catalonia itself, or the wider postcodes you actually service?
How old is a heat pump lead by the time it reaches you? Reach rate falls sharply after the first thirty minutes.
What is the replacement policy for a wrong number, wrong area or wrong heat pump job type?
Can you pause or narrow Catalonia postcodes without renegotiating the whole package?
Is the quoted heat pump price excluding VAT, and stated in EUR?
Six clean answers on heat pump coverage in Catalonia is the bar. Fewer than that, and you are likely buying the same homeowner as a competitor.
Related answers
Frequently asked questions
What does that make my cost per acquired customer in Catalonia?
About EUR 416, which is roughly 3.1 percent of a typical EUR 13,500 heat pump project.
How does Catalonia compare to other Spain cities in this model?
See the comparison table on this page: the other three cities in Spain price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Catalonia?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Catalonia?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
What happens to leads I do not use this month in Catalonia?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
What should I qualify a heat pump lead on before quoting in Catalonia?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a heat pump lead supplier in Catalonia before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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