THE SHORT ANSWER
An exclusive, qualified heat pump lead in Dublin costs roughly EUR 105 to EUR 163 in 2026, average EUR 134. At 3 to 5 leads per customer that is about EUR 536 per acquired customer, 4.0 percent of a typical EUR 9,000 to EUR 18,000 project. Because Dublin carries the heaviest heat pump installer density in Ireland, the model applies a straightforward 8 percent premium over the national Ireland multiplier of 1.08 rather than treating every heat pump city as identical.
Buying heat pump leads in Dublin: the 2026 price band
Everything below prices an exclusive heat pump lead specifically for Dublin: a single homeowner request for heat pump work, filtered to your postcodes and job type, delivered to one business only. Shared heat pump leads reaching several heat pump installers at the same time look cheaper at the point of sale and behave worse at the point of close.
Price per exclusive lead in Dublin: EUR 105 to EUR 163, average EUR 134
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 536
City multiplier applied: 1.17
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Because Dublin carries the heaviest heat pump installer density in Ireland, the model applies a straightforward 8 percent premium over the national Ireland multiplier of 1.08 rather than treating every heat pump city as identical.
Who you are actually selling to in Dublin
The buyer behind a heat pump enquiry in Dublin is typically a homeowner replacing a gas or oil boiler, usually moved by boiler replacement deadlines and running-cost comparisons. Qualifying on current heating system, insulation level, radiator type, ownership and timeline before you quote removes a large share of enquiries that were never going to convert, and it costs nothing but a form field.
When heat pump leads are cheapest in Dublin
Heat pump demand in Dublin follows the same national pattern as the rest of Ireland: it peaks in September to January and bottoms out around June and July. Off-peak leads typically run cheaper but convert more slowly, so buying into the trough only pays off with disciplined follow-up.
What a Dublin customer actually costs you
Cost per lead on its own tells you little once you are actually buying heat pump volume. In Dublin, 4 leads at EUR 134 each puts cost per acquired customer at roughly EUR 536, which is about 4.0 percent of a EUR 9,000 to EUR 18,000 job.
How buying heat pump leads in Dublin actually works
Buying heat pump leads in Dublin works the same way at every package size. You choose the postcodes and job types inside Dublin and the surrounding area, Flock matches homeowner requests against that filter, and each lead is delivered to you within minutes of the request, never to a second business at the same time.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Unused heat pump leads in a package roll over rather than expiring: the Flock Lead Promise means a quiet month in Dublin does not cost you the volume you already paid for, and there is no refund clause to negotiate around it.
How Dublin compares to the rest of Ireland
Dublin is one of four heat pump markets this model tracks in Ireland. Here is how the other three price against it:
Cork (multiplier 1.08) - EUR 97 to EUR 151 per exclusive lead
Galway (multiplier 1.08) - EUR 97 to EUR 151 per exclusive lead
Limerick (multiplier 1.08) - EUR 97 to EUR 151 per exclusive lead
The gap between them is installer density, not heat pump lead quality: the same homeowner profile costs more to reach wherever more heat pump installers are bidding for the same click.
How to test a heat pump lead supplier in Dublin without risking a quarter
Skip the retainer and buy a fixed, defined batch of heat pump leads first. In Dublin, a batch sized for two or three sales, roughly 15 exclusive leads at 3 to 5 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Dublin postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 536 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
A heat pump supplier that resists any of these terms in Dublin is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
Why is Dublin priced differently from the rest of Ireland?
Because Dublin carries the heaviest heat pump installer density in Ireland, the model applies a straightforward 8 percent premium over the national Ireland multiplier of 1.08 rather than treating every heat pump city as identical.
What does that make my cost per acquired customer in Dublin?
About EUR 536, which is roughly 4.0 percent of a typical EUR 13,500 heat pump project.
How does Dublin compare to other Ireland cities in this model?
See the comparison table on this page: the other three cities in Ireland price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Dublin?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Dublin?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
What happens to leads I do not use this month in Dublin?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Can I test a heat pump lead supplier in Dublin before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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