THE SHORT ANSWER
An exclusive, qualified heat pump lead in Ile-de-France costs roughly EUR 99 to EUR 154 in 2026, average EUR 126. At 3 to 5 leads per customer that is about EUR 504 per acquired customer, 3.7 percent of a typical EUR 9,000 to EUR 18,000 project. Because Ile-de-France carries the heaviest heat pump installer density in France, the model applies a straightforward 8 percent premium over the national France multiplier of 1.02 rather than treating every heat pump city as identical.
Buying heat pump leads in Ile-de-France: the 2026 price band
These prices are for an exclusive heat pump lead in Ile-de-France: one homeowner who asked for a heat pump quote, matched to your service area and job type, and passed to you and nobody else. A heat pump lead shared with three or four other heat pump installers costs less on the invoice and considerably more per customer once you count the jobs you lose to whoever called first.
Price per exclusive lead in Ile-de-France: EUR 99 to EUR 154, average EUR 126
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 504
City multiplier applied: 1.10
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Because Ile-de-France carries the heaviest heat pump installer density in France, the model applies a straightforward 8 percent premium over the national France multiplier of 1.02 rather than treating every heat pump city as identical.
When heat pump leads are cheapest in Ile-de-France
Plan heat pump spend in Ile-de-France around the calendar, not the invoice date: September to January is when demand is highest, June and July is when it empties out and buying gets cheaper but slower to convert.
How buying heat pump leads in Ile-de-France actually works
There is no retainer to sign before you can buy heat pump leads in Ile-de-France. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching Ile-de-France enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No heat pump volume bought for Ile-de-France is ever lost to a quiet week: under the Flock Lead Promise, unused leads simply carry forward, rollover rather than refund.
Who you are actually selling to in Ile-de-France
Two things decide whether a Ile-de-France heat pump lead is worth chasing: who is behind it, usually a homeowner replacing a gas or oil boiler, and what is driving them, usually boiler replacement deadlines and running-cost comparisons. Get both from current heating system, insulation level, radiator type, ownership and timeline before you spend a call finding out.
How Ile-de-France compares to the rest of France
Ile-de-France is one of four heat pump markets this model tracks in France. Here is how the other three price against it:
Auvergne-Rhone-Alpes (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Occitanie (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Nouvelle-Aquitaine (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Read that table as heat pump competition, not quality: more heat pump installers bidding on the same click pushes the price up regardless of the homeowner behind it.
What a Ile-de-France customer actually costs you
3 to 5 exclusive heat pump leads is the normal range needed to land one job in Ile-de-France. Multiply that by the EUR 126 average price and a heat pump customer costs around EUR 504, or 3.7 percent of a typical EUR 13,500 project.
How to test a heat pump lead supplier in Ile-de-France without risking a quarter
Before signing anything long-term for heat pump volume in Ile-de-France, run a bounded test: 15 exclusive leads, sized to produce two or three sales at 3 to 5 leads per customer. Anything smaller tells you more about luck than about the supplier.
Fix the Ile-de-France postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 504 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
A heat pump supplier that resists any of these terms in Ile-de-France is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
How many heat pump leads do I need to win one job in Ile-de-France?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why is Ile-de-France priced differently from the rest of France?
Because Ile-de-France carries the heaviest heat pump installer density in France, the model applies a straightforward 8 percent premium over the national France multiplier of 1.02 rather than treating every heat pump city as identical.
Can I limit delivery to Ile-de-France itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Ile-de-France itself or as wide as the surrounding region you actually service.
Who is the typical heat pump buyer behind a Ile-de-France enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
What should I qualify a heat pump lead on before quoting in Ile-de-France?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a heat pump lead supplier in Ile-de-France before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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