THE SHORT ANSWER
An exclusive, qualified heat pump lead in Krakow costs roughly PLN 232 to PLN 361 in 2026, average PLN 296. At 3 to 5 leads per customer that is about PLN 1,184 per acquired customer, 2.0 percent of a typical PLN 38,700 to PLN 77,400 project. For heat pump leads, Krakow takes the plain national Poland multiplier of 0.60; only Warsaw carries the primary-market premium in this model.
Buying heat pump leads in Krakow: the 2026 price band
Set your Krakow budget from this: an exclusive heat pump lead priced for this market specifically, not a national average. One homeowner per lead, matched to your postcodes and job type, never resold to a second heat pump business.
Price per exclusive lead in Krakow: PLN 232 to PLN 361, average PLN 296
Typical project value: PLN 38,700 to PLN 77,400
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around PLN 1,184
City multiplier applied: 0.60
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. For heat pump leads, Krakow takes the plain national Poland multiplier of 0.60; only Warsaw carries the primary-market premium in this model.
Who you are actually selling to in Krakow
Before you quote a heat pump lead in Krakow, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
When heat pump leads are cheapest in Krakow
Expect the Krakow heat pump market to move with the rest of Poland: busiest in September to January, slowest around June and July. A batch bought in the trough costs less per lead but takes longer to turn into a signed job.
How Krakow compares to the rest of Poland
A Krakow buyer sizing up heat pump budget should see the wider Poland picture first. Three other cities, same trade, priced side by side:
Warsaw (multiplier 0.65) - PLN 251 to PLN 390 per exclusive lead
Wroclaw (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
the Tricity area (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
Nothing in that spread says one city's heat pump homeowners are more serious than another's. It is installer density setting the auction price, city by city.
What a Krakow customer actually costs you
A useful rule for Krakow: divide the PLN 296 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at PLN 1,184, or 2.0 percent of a typical PLN 38,700 to PLN 77,400 job.
How buying heat pump leads in Krakow actually works
There is no retainer to sign before you can buy heat pump leads in Krakow. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching Krakow enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Unused heat pump leads in a package roll over rather than expiring: the Flock Lead Promise means a quiet month in Krakow does not cost you the volume you already paid for, and there is no refund clause to negotiate around it.
Before you commit heat pump budget to Krakow, check this
Is the heat pump lead genuinely exclusive to your business in Krakow, or shared with other heat pump installers?
Does heat pump coverage only reach Krakow itself, or the wider postcodes you actually service?
How old is a heat pump lead by the time it reaches you? Reach rate falls sharply after the first thirty minutes.
What is the replacement policy for a wrong number, wrong area or wrong heat pump job type?
Can you pause or narrow Krakow postcodes without renegotiating the whole package?
Is the quoted heat pump price excluding VAT, and stated in PLN?
If a heat pump supplier hedges on more than one of these six for Krakow, treat the quote as a shared-lead price in disguise.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Krakow?
Roughly PLN 232 to PLN 361 in 2026, with PLN 296 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
What does that make my cost per acquired customer in Krakow?
About PLN 1,184, which is roughly 2.0 percent of a typical PLN 58,050 heat pump project.
How does Krakow compare to other Poland cities in this model?
See the comparison table on this page: the other three cities in Poland price differently mainly because of local installer density, not lead quality.
How fast are leads delivered once a homeowner enquires in Krakow?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
What happens to leads I do not use this month in Krakow?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical heat pump buyer behind a Krakow enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
What should I qualify a heat pump lead on before quoting in Krakow?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
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