THE SHORT ANSWER
An exclusive, qualified heat pump lead in Lombardy costs roughly EUR 92 to EUR 144 in 2026, average EUR 118. At 3 to 5 leads per customer that is about EUR 472 per acquired customer, 3.5 percent of a typical EUR 9,000 to EUR 18,000 project. Lombardy is treated here as the primary heat pump market in Italy: installer density is highest there, so this model adds an 8 percent premium on top of the national Italy multiplier of 0.95.
Buying heat pump leads in Lombardy: the 2026 price band
Everything below prices an exclusive heat pump lead specifically for Lombardy: a single homeowner request for heat pump work, filtered to your postcodes and job type, delivered to one business only. Shared heat pump leads reaching several heat pump installers at the same time look cheaper at the point of sale and behave worse at the point of close.
Price per exclusive lead in Lombardy: EUR 92 to EUR 144, average EUR 118
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 472
City multiplier applied: 1.03
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Lombardy is treated here as the primary heat pump market in Italy: installer density is highest there, so this model adds an 8 percent premium on top of the national Italy multiplier of 0.95.
What a Lombardy customer actually costs you
A useful rule for Lombardy: divide the EUR 118 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at EUR 472, or 3.5 percent of a typical EUR 9,000 to EUR 18,000 job.
When heat pump leads are cheapest in Lombardy
Plan heat pump spend in Lombardy around the calendar, not the invoice date: September to January is when demand is highest, June and July is when it empties out and buying gets cheaper but slower to convert.
How Lombardy compares to the rest of Italy
Lombardy does not set the heat pump price for the rest of Italy on its own. Three other markets, same trade, priced next to it:
Veneto (multiplier 0.95) - EUR 86 to EUR 133 per exclusive lead
Emilia-Romagna (multiplier 0.95) - EUR 86 to EUR 133 per exclusive lead
Lazio (multiplier 0.95) - EUR 86 to EUR 133 per exclusive lead
None of that gap reflects a difference in how a heat pump lead is qualified. It is entirely a function of how many heat pump installers are bidding in that city's auction on a given week.
How buying heat pump leads in Lombardy actually works
The mechanics do not change with volume. You set postcodes and job types covering Lombardy for heat pump work, Flock routes matching homeowner requests straight to you, and delivery happens within minutes of the enquiry. No heat pump lead placed with you in Lombardy is ever sold to a competitor as well.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Anything you do not use carries forward under the Flock Lead Promise, so a slow heat pump patch in Lombardy does not erase paid volume. The trade-off is simple: rollover instead of refunds.
Who you are actually selling to in Lombardy
The buyer behind a heat pump enquiry in Lombardy is typically a homeowner replacing a gas or oil boiler, usually moved by boiler replacement deadlines and running-cost comparisons. Qualifying on current heating system, insulation level, radiator type, ownership and timeline before you quote removes a large share of enquiries that were never going to convert, and it costs nothing but a form field.
Checklist before you buy heat pump leads in Lombardy
Is the heat pump lead genuinely exclusive to your business in Lombardy, or shared with other heat pump installers?
Does heat pump coverage only reach Lombardy itself, or the wider postcodes you actually service?
How old is a heat pump lead by the time it reaches you? Reach rate falls sharply after the first thirty minutes.
What is the replacement policy for a wrong number, wrong area or wrong heat pump job type?
Can you pause or narrow Lombardy postcodes without renegotiating the whole package?
Is the quoted heat pump price excluding VAT, and stated in EUR?
If a heat pump supplier hedges on more than one of these six for Lombardy, treat the quote as a shared-lead price in disguise.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Lombardy?
Roughly EUR 92 to EUR 144 in 2026, with EUR 118 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How does Lombardy compare to other Italy cities in this model?
See the comparison table on this page: the other three cities in Italy price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Lombardy?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Lombardy?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
Can I limit delivery to Lombardy itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Lombardy itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in Lombardy?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical heat pump buyer behind a Lombardy enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
What should I qualify a heat pump lead on before quoting in Lombardy?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a heat pump lead supplier in Lombardy before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
NEED A CLEARER PLAN?
Let’s turn your next move into momentum.
Talk to us →