THE SHORT ANSWER
An exclusive, qualified heat pump lead in Nouvelle-Aquitaine costs roughly EUR 92 to EUR 143 in 2026, average EUR 118. At 3 to 5 leads per customer that is about EUR 472 per acquired customer, 3.5 percent of a typical EUR 9,000 to EUR 18,000 project. Unlike Ile-de-France, Nouvelle-Aquitaine does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
Buying heat pump leads in Nouvelle-Aquitaine: the 2026 price band
Set your Nouvelle-Aquitaine budget from this: an exclusive heat pump lead priced for this market specifically, not a national average. One homeowner per lead, matched to your postcodes and job type, never resold to a second heat pump business.
Price per exclusive lead in Nouvelle-Aquitaine: EUR 92 to EUR 143, average EUR 118
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 472
City multiplier applied: 1.02
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Unlike Ile-de-France, Nouvelle-Aquitaine does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
When heat pump leads are cheapest in Nouvelle-Aquitaine
Plan heat pump spend in Nouvelle-Aquitaine around the calendar, not the invoice date: September to January is when demand is highest, June and July is when it empties out and buying gets cheaper but slower to convert.
Who you are actually selling to in Nouvelle-Aquitaine
Before you quote a heat pump lead in Nouvelle-Aquitaine, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
How buying heat pump leads in Nouvelle-Aquitaine actually works
Scaling a heat pump campaign in Nouvelle-Aquitaine works the same at ten leads or a hundred: you define the postcodes and job type, Flock matches and delivers, and no lead is ever split between two businesses.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
The Flock Lead Promise applies in Nouvelle-Aquitaine the same as everywhere else: heat pump leads you have paid for but not received roll into the following month instead of disappearing, with no refund route either way.
What a Nouvelle-Aquitaine customer actually costs you
A useful rule for Nouvelle-Aquitaine: divide the EUR 118 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at EUR 472, or 3.5 percent of a typical EUR 9,000 to EUR 18,000 job.
How Nouvelle-Aquitaine compares to the rest of France
Nouvelle-Aquitaine does not set the heat pump price for the rest of France on its own. Three other markets, same trade, priced next to it:
Ile-de-France (multiplier 1.10) - EUR 99 to EUR 154 per exclusive lead
Auvergne-Rhone-Alpes (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Occitanie (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Nothing in that spread says one city's heat pump homeowners are more serious than another's. It is installer density setting the auction price, city by city.
How to test a heat pump lead supplier in Nouvelle-Aquitaine without risking a quarter
Skip the retainer and buy a fixed, defined batch of heat pump leads first. In Nouvelle-Aquitaine, a batch sized for two or three sales, roughly 15 exclusive leads at 3 to 5 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Nouvelle-Aquitaine postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 472 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
Suppliers confident in their own heat pump quality in Nouvelle-Aquitaine accept every one of those conditions, because the arithmetic already works in their favour.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Nouvelle-Aquitaine?
Roughly EUR 92 to EUR 143 in 2026, with EUR 118 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many heat pump leads do I need to win one job in Nouvelle-Aquitaine?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why is Nouvelle-Aquitaine priced differently from the rest of France?
Unlike Ile-de-France, Nouvelle-Aquitaine does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
What does that make my cost per acquired customer in Nouvelle-Aquitaine?
About EUR 472, which is roughly 3.5 percent of a typical EUR 13,500 heat pump project.
How does Nouvelle-Aquitaine compare to other France cities in this model?
See the comparison table on this page: the other three cities in France price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Nouvelle-Aquitaine?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Nouvelle-Aquitaine?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
Can I limit delivery to Nouvelle-Aquitaine itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Nouvelle-Aquitaine itself or as wide as the surrounding region you actually service.
Can I test a heat pump lead supplier in Nouvelle-Aquitaine before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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