THE SHORT ANSWER
An exclusive, qualified heat pump lead in the Midlands costs roughly GBP 84 to GBP 131 in 2026, average GBP 108. At 3 to 5 leads per customer that is about GBP 432 per acquired customer, 3.8 percent of a typical GBP 7,650 to GBP 15,300 project. the Midlands is priced at the plain the United Kingdom heat pump multiplier of 1.10, without the primary-market premium this model applies to London and the South East.
Buying heat pump leads in the Midlands: the 2026 price band
the Midlands gets its own heat pump number here because installer competition and click prices are set locally, not nationally. What follows is the price of an exclusive heat pump lead in the Midlands specifically, and what it takes to turn a batch of them into paying heat pump customers.
Price per exclusive lead in the Midlands: GBP 84 to GBP 131, average GBP 108
Typical project value: GBP 7,650 to GBP 15,300
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around GBP 432
City multiplier applied: 1.10
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. the Midlands is priced at the plain the United Kingdom heat pump multiplier of 1.10, without the primary-market premium this model applies to London and the South East.
How buying heat pump leads in the Midlands actually works
There is no retainer to sign before you can buy heat pump leads in the Midlands. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching the Midlands enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Whatever heat pump volume you do not use this month in the Midlands is not gone, it rolls into next month under the Flock Lead Promise, the trade-off being no refunds either way.
Who you are actually selling to in the Midlands
In the Midlands, as everywhere this model covers, a heat pump lead is worth more once it is qualified on current heating system, insulation level, radiator type, ownership and timeline. The buyer is usually a homeowner replacing a gas or oil boiler, and what moves them to act is boiler replacement deadlines and running-cost comparisons, not the headline price.
What a the Midlands customer actually costs you
Cost per lead on its own tells you little once you are actually buying heat pump volume. In the Midlands, 4 leads at GBP 108 each puts cost per acquired customer at roughly GBP 432, which is about 3.8 percent of a GBP 7,650 to GBP 15,300 job.
When heat pump leads are cheapest in the Midlands
Expect the the Midlands heat pump market to move with the rest of the United Kingdom: busiest in September to January, slowest around June and July. A batch bought in the trough costs less per lead but takes longer to turn into a signed job.
How the Midlands compares to the rest of the United Kingdom
the Midlands does not set the heat pump price for the rest of the United Kingdom on its own. Three other markets, same trade, priced next to it:
London and the South East (multiplier 1.19) - GBP 91 to GBP 141 per exclusive lead
the North West (multiplier 1.10) - GBP 84 to GBP 131 per exclusive lead
Scotland (multiplier 1.10) - GBP 84 to GBP 131 per exclusive lead
Read that table as heat pump competition, not quality: more heat pump installers bidding on the same click pushes the price up regardless of the homeowner behind it.
How to test a heat pump lead supplier in the Midlands without risking a quarter
Before signing anything long-term for heat pump volume in the Midlands, run a bounded test: 15 exclusive leads, sized to produce two or three sales at 3 to 5 leads per customer. Anything smaller tells you more about luck than about the supplier.
Fix the the Midlands postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the GBP 432 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in GBP.
Suppliers confident in their own heat pump quality in the Midlands accept every one of those conditions, because the arithmetic already works in their favour.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in the Midlands?
Roughly GBP 84 to GBP 131 in 2026, with GBP 108 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many heat pump leads do I need to win one job in the Midlands?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
How does the Midlands compare to other the United Kingdom cities in this model?
See the comparison table on this page: the other three cities in the United Kingdom price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in the Midlands?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in the Midlands?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
Can I limit delivery to the Midlands itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as the Midlands itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in the Midlands?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical heat pump buyer behind a the Midlands enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
Can I test a heat pump lead supplier in the Midlands before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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