THE SHORT ANSWER
An exclusive, qualified heat pump lead in Uppsala costs roughly SEK 1,322 to SEK 2,057 in 2026, average SEK 1,690. At 3 to 5 leads per customer that is about SEK 6,760 per acquired customer, 4.4 percent of a typical SEK 101,700 to SEK 203,400 project. For heat pump leads, Uppsala takes the plain national Sweden multiplier of 1.30; only Stockholm carries the primary-market premium in this model.
Buying heat pump leads in Uppsala: the 2026 price band
Uppsala gets its own heat pump number here because installer competition and click prices are set locally, not nationally. What follows is the price of an exclusive heat pump lead in Uppsala specifically, and what it takes to turn a batch of them into paying heat pump customers.
Price per exclusive lead in Uppsala: SEK 1,322 to SEK 2,057, average SEK 1,690
Typical project value: SEK 101,700 to SEK 203,400
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around SEK 6,760
City multiplier applied: 1.30
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. For heat pump leads, Uppsala takes the plain national Sweden multiplier of 1.30; only Stockholm carries the primary-market premium in this model.
Who you are actually selling to in Uppsala
The buyer behind a heat pump enquiry in Uppsala is typically a homeowner replacing a gas or oil boiler, usually moved by boiler replacement deadlines and running-cost comparisons. Qualifying on current heating system, insulation level, radiator type, ownership and timeline before you quote removes a large share of enquiries that were never going to convert, and it costs nothing but a form field.
How buying heat pump leads in Uppsala actually works
Scaling a heat pump campaign in Uppsala works the same at ten leads or a hundred: you define the postcodes and job type, Flock matches and delivers, and no lead is ever split between two businesses.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Anything you do not use carries forward under the Flock Lead Promise, so a slow heat pump patch in Uppsala does not erase paid volume. The trade-off is simple: rollover instead of refunds.
What a Uppsala customer actually costs you
Cost per lead on its own tells you little once you are actually buying heat pump volume. In Uppsala, 4 leads at SEK 1,690 each puts cost per acquired customer at roughly SEK 6,760, which is about 4.4 percent of a SEK 101,700 to SEK 203,400 job.
How Uppsala compares to the rest of Sweden
heat pump prices move by city inside Sweden, not only by country. Set against Uppsala, the other three heat pump markets in this model look like this:
Stockholm (multiplier 1.40) - SEK 1,428 to SEK 2,221 per exclusive lead
Gothenburg (multiplier 1.30) - SEK 1,322 to SEK 2,057 per exclusive lead
Malmo (multiplier 1.30) - SEK 1,322 to SEK 2,057 per exclusive lead
Nothing in that spread says one city's heat pump homeowners are more serious than another's. It is installer density setting the auction price, city by city.
When heat pump leads are cheapest in Uppsala
Heat pump demand in Uppsala follows the same national pattern as the rest of Sweden: it peaks in September to January and bottoms out around June and July. Off-peak leads typically run cheaper but convert more slowly, so buying into the trough only pays off with disciplined follow-up.
How to test a heat pump lead supplier in Uppsala without risking a quarter
Skip the retainer and buy a fixed, defined batch of heat pump leads first. In Uppsala, a batch sized for two or three sales, roughly 15 exclusive leads at 3 to 5 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Uppsala postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the SEK 6,760 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in SEK.
Suppliers confident in their own heat pump quality in Uppsala accept every one of those conditions, because the arithmetic already works in their favour.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Uppsala?
Roughly SEK 1,322 to SEK 2,057 in 2026, with SEK 1,690 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many heat pump leads do I need to win one job in Uppsala?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why is Uppsala priced differently from the rest of Sweden?
For heat pump leads, Uppsala takes the plain national Sweden multiplier of 1.30; only Stockholm carries the primary-market premium in this model.
How does Uppsala compare to other Sweden cities in this model?
See the comparison table on this page: the other three cities in Sweden price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Uppsala?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Uppsala?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
Can I test a heat pump lead supplier in Uppsala before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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