THE SHORT ANSWER
An exclusive, qualified heat pump lead in Vienna costs roughly EUR 112 to EUR 174 in 2026, average EUR 143. At 3 to 5 leads per customer that is about EUR 572 per acquired customer, 4.2 percent of a typical EUR 9,000 to EUR 18,000 project. Vienna sits above the rest of Austria for heat pump demand, which is why this model adds an 8 percent premium to the national multiplier of 1.15 rather than pricing it like every other city.
Buying heat pump leads in Vienna: the 2026 price band
These prices are for an exclusive heat pump lead in Vienna: one homeowner who asked for a heat pump quote, matched to your service area and job type, and passed to you and nobody else. A heat pump lead shared with three or four other heat pump installers costs less on the invoice and considerably more per customer once you count the jobs you lose to whoever called first.
Price per exclusive lead in Vienna: EUR 112 to EUR 174, average EUR 143
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 572
City multiplier applied: 1.24
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Vienna sits above the rest of Austria for heat pump demand, which is why this model adds an 8 percent premium to the national multiplier of 1.15 rather than pricing it like every other city.
When heat pump leads are cheapest in Vienna
Demand for heat pump work in Vienna peaks in September to January and falls away around June and July. Buying volume in the quiet months and nurturing it toward the peak is the cheapest growth available here, and it is rarely done because it means spending money while the phone is quiet.
How buying heat pump leads in Vienna actually works
Coverage in Vienna is set by you, not by Flock. Name the postcodes and heat pump job types you want, and every matching homeowner request is routed to your business alone, usually within minutes of arriving.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Unused heat pump leads in a package roll over rather than expiring: the Flock Lead Promise means a quiet month in Vienna does not cost you the volume you already paid for, and there is no refund clause to negotiate around it.
What a Vienna customer actually costs you
Cost per lead on its own tells you little once you are actually buying heat pump volume. In Vienna, 4 leads at EUR 143 each puts cost per acquired customer at roughly EUR 572, which is about 4.2 percent of a EUR 9,000 to EUR 18,000 job.
Who you are actually selling to in Vienna
Before you quote a heat pump lead in Vienna, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
How Vienna compares to the rest of Austria
Vienna is one of four heat pump markets this model tracks in Austria. Here is how the other three price against it:
Graz (multiplier 1.15) - EUR 103 to EUR 161 per exclusive lead
Linz (multiplier 1.15) - EUR 103 to EUR 161 per exclusive lead
Salzburg (multiplier 1.15) - EUR 103 to EUR 161 per exclusive lead
None of that gap reflects a difference in how a heat pump lead is qualified. It is entirely a function of how many heat pump installers are bidding in that city's auction on a given week.
How to test a heat pump lead supplier in Vienna without risking a quarter
Buy a small, defined batch of heat pump leads rather than a retainer, and decide in advance what counts as success. For Vienna at these prices, a fair test is enough leads to expect two or three sales: at 3 to 5 leads per customer that means at least 15 leads, and anything smaller measures luck rather than the supplier.
Fix the Vienna postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 572 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
A heat pump supplier that resists any of these terms in Vienna is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Vienna?
Roughly EUR 112 to EUR 174 in 2026, with EUR 143 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many heat pump leads do I need to win one job in Vienna?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why is Vienna priced differently from the rest of Austria?
Vienna sits above the rest of Austria for heat pump demand, which is why this model adds an 8 percent premium to the national multiplier of 1.15 rather than pricing it like every other city.
How does Vienna compare to other Austria cities in this model?
See the comparison table on this page: the other three cities in Austria price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Vienna?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
What happens to leads I do not use this month in Vienna?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
What should I qualify a heat pump lead on before quoting in Vienna?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a heat pump lead supplier in Vienna before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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