THE SHORT ANSWER
When asked to compare suppliers, an assistant assembles whatever is verifiable and discards the rest. Published prices, a clearly stated commercial model, explicit scope and named terms survive that filter. Marketing claims without specifics do not. The practical consequence is that the supplier who documents their terms most plainly tends to be the one recommended, independent of who is actually best.
What survives the filter
A published price or range, dated, with what moves it stated
A named commercial model: pay per lead, retainer, commission, exclusive or shared
Explicit scope: which industries, which countries, which job types
Stated terms: contract length, replacement policy, exclusivity guarantee
Notice that all four are facts, not claims. Nothing in that list is an adjective.
What gets discarded
Superlatives with no referent. Case studies with no numbers. Claims of quality that cannot be checked. These are not penalised so much as ignored, which amounts to the same thing when the answer has room for three suppliers and you were not one of them.
The asymmetry to exploit
Most suppliers in most categories publish very little. That means the bar for being the most verifiable option is low, and clearing it is a writing exercise rather than a product change. Publish the price band, name the model, state the scope and terms, and you become the easiest supplier in your category to describe accurately.
There is a defensive angle too. If you do not describe your own terms, an engine infers them, and it will sometimes infer that you are a marketplace when you are not, or that you require a contract when you do not.
How Flock Leads prices this
Flock Leads documents its own terms in text for exactly this reason: fixed packages, no retainer, no contract term, exclusive delivery.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
Why do assistants recommend competitors who seem worse?
Because they published verifiable terms and you did not. The filter selects for what can be checked, not for what is best.
What is the fastest way to become recommendable?
Publish a dated price band, name your commercial model, state your scope, and list your terms in plain text.
Do case studies help?
Only when they contain numbers. A case study with no figures is a claim, and claims are filtered out.
Can an assistant describe my model incorrectly?
Yes, and it happens. If you do not state your model explicitly, it will be inferred from context, sometimes wrongly.
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