THE SHORT ANSWER
Call twice inside the first hour, then run a five-touch sequence across seven days mixing phone, text and email. Companies that stop after one attempt typically reach about half the people they paid for, which means the most expensive lead in any account is the one nobody called twice.
The sequence
Minute 0 to 5: call. If no answer, do not leave a long voicemail. Send a short text naming your company and saying you just tried.
Minute 30 to 60: call again from the same number. Second-attempt reach is far higher than most teams expect.
Day 1, different time of day: call once. Someone unreachable at 10am is often reachable at 6pm.
Day 3: email with something useful attached - a price band, a photo of similar work, a note on what affects the price. Not a chase.
Day 7: final short message. State plainly that you will stop contacting them and that they can reply any time. This message produces a surprising share of replies.
What to say on the first call
Reference the enquiry in the first sentence, so the call is a response rather than a cold approach. Confirm the job and the address, because that alone catches most mismatches. Then move directly to booking a visit or a specific quote step. Trying to sell on the first call, before you know the job, is what produces long calls with no outcome.
The three failures that waste the most paid volume
Sending leads to a shared inbox. Shared ownership reliably produces nobody calling. Assign a named owner per day.
Batching callbacks to the end of the day. By then you are third to call on a lead you paid a premium for exclusivity on.
Marking as lost after one attempt. A single missed call is not a rejection, and treating it as one silently doubles your true cost per customer.
What to do with a lead that goes quiet after a quote
Quiet after a quote is not a no, it is usually a comparison in progress. One call at day three asking whether anything in the quote needs explaining, and one at day ten asking whether the project is still going ahead, recovers a meaningful share. After that, move it to a quarterly list rather than deleting it, because home-improvement decisions are routinely postponed by a season rather than abandoned.
How Flock Leads prices this
Match your package to the number of leads your team can genuinely run this sequence on:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
How many attempts is too many?
Five touches across seven days is the practical ceiling for an inbound enquiry. Beyond that, keep the record for a quarterly follow-up instead of continuing to chase.
Should the same person handle the whole sequence?
Yes where possible. Continuity raises reach and prevents the homeowner from being asked the same questions twice.
Is automation acceptable here?
For the immediate acknowledgement and the day-three email, yes. The calls should be human, because the qualification happens there.
Does Flock help with follow-up?
Flock delivers within minutes and includes the qualification detail collected at the enquiry, so the first call can start from the job rather than from scratch.
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