THE SHORT ANSWER
Exclusive garden and landscaping leads run about EUR 40 to EUR 65 each in the Benelux baseline, and 5 to 9 exclusive leads normally produce one signed customer. That puts your cost per acquired customer at roughly EUR 200 to EUR 585 against a typical project value of EUR 2,000 to EUR 8,000, so the lead cost is around 2 to 29 percent of revenue. Volume is rarely the problem; response speed and qualification depth are.
What a garden and landscaping lead is worth, in numbers
Exclusive lead price: EUR 40 to EUR 65 in the Benelux baseline, before any country multiplier
Exclusive leads per signed customer: 5 to 9
Cost per acquired customer: EUR 200 to EUR 585
Typical project value: EUR 2,000 to EUR 8,000
Acquisition cost as a share of revenue: 2 to 29 percent
That last line is the one to argue about internally. If paying 29 percent of a EUR 5,000 job to win it looks expensive, compare it against what an idle installation team costs for the same week.
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
Who is actually on the other end of the form
The buyer is typically a homeowner planning a terrace, fence or full garden redesign. What moves them is the first warm weekend of the year. That single fact should shape your opening line on the phone: acknowledge the driver before you talk about your company.
It also tells you what not to do. A generic company introduction wastes the first thirty seconds. The homeowner already knows they want garden and landscaping work done, otherwise they would not have filled in a form.
The three levers, in order of return
Speed. Call inside five minutes. On garden and landscaping work the homeowner is usually contacting more than one company in the same sitting, even on an exclusive lead, because they will search independently too.
Qualification depth. Every field the supplier verifies is a field you do not have to establish on the call, which raises your quote-to-close rate without touching lead volume.
Volume. Last, not first. Volume amplifies whatever your process already does, in both directions.
Access, spoil and the costs that get forgotten
The quiet margin killers in landscaping are access and disposal: a narrow side gate, no vehicle access, spoil that has to be barrowed a hundred metres, and skip permits. None of them are visible from an enquiry form and all of them are expensive. Two questions on the first call and one look at the side of the property during the visit prevent the majority of jobs that come in on budget and finish under water.
Weather and season are commercial facts, not excuses
Demand arrives in a burst on the first warm weekend and the work itself is weather-dependent, so the peak is simultaneously when everyone enquires and when you have least capacity. Booking the peak from enquiries taken in winter, and having a defined winter offer such as design work, hard landscaping or planting plans, is what separates a year-round business from one that scrambles for six months and idles for six.
Maintenance contracts are the asset, projects are the marketing
A garden build is a one-off with good margin; a maintenance round is predictable monthly revenue that funds the vans between projects. Offering a maintenance visit as part of every build quote, with a first-year price, converts at a rate a cold offer never will, because the customer has just spent money on something they now want protected. The build wins the customer; the contract keeps them.
A worked monthly plan for four extra jobs
Suppose you want four additional garden and landscaping jobs a month. At 5 to 9 exclusive leads per customer you need 20 to 36 leads, which costs roughly EUR 800 to EUR 2,340. Those four jobs are worth EUR 8,000 to EUR 32,000 in revenue.
Work backwards from your own close rate rather than ours. If you close better than one in 9, buy fewer leads. If you close worse, fix the follow-up before you increase the budget, because buying more leads multiplies a follow-up problem rather than solving it.
How Flock Leads prices this
Flock Leads sells garden and landscaping leads exclusively, in fixed volume packages with no retainer and no contract term.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
How much does a garden and landscaping lead cost?
Exclusive garden and landscaping leads run about EUR 40 to EUR 65 in the Benelux baseline. Shared leads are cheaper per unit but are sold to three to five companies at once, so the cost per acquired customer is usually higher.
What is a reasonable acquisition cost for a garden and landscaping job?
EUR 200 to EUR 585 per signed customer, against a typical project value of EUR 2,000 to EUR 8,000. That is 2 to 29 percent of revenue.
What information should a garden and landscaping lead include?
At minimum garden size, scope, budget band and start date. If those fields are missing, the enquiry has not been qualified.
What share of garden and landscaping enquiries never answer the phone?
Expect one in six to one in four on any paid channel, which is why a second and third attempt at different times of day is worth more than buying additional volume.
Do I need a bigger budget in the garden and landscaping peak?
Yes, and you should commit it four to six weeks early. Demand peaks March to June, and by the time the peak is visible in your enquiry count the auction has already repriced.
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