THE SHORT ANSWER
Almost everything except the headline unit price is negotiable: volume tiers, exclusivity in writing, postcode-level rather than region-level matching, delivery speed, the replacement policy, and the right to pause without penalty. Buyers who push only on price tend to win a small discount and lose the terms that actually determine what the leads are worth.
The six levers, ranked by what they are worth to you
Exclusivity in writing. Worth more than any discount. Without it, everything else is negotiating over a different product.
Postcode-level matching. Region-level targeting is where out-of-area waste comes from. Insist on the postcode list being explicit.
Replacement terms. A 72-hour window covering invalid, out-of-area, wrong job type and duplicates.
Pause rights. The ability to stop intake for a fortnight when capacity closes, without losing paid volume.
Delivery speed and method. Minutes, pushed to a device, not batched email.
Volume price. Real but modest, and usually the only thing buyers ask for.
What suppliers will trade for
Suppliers value commitment, predictability and low claim friction. That gives you things to offer that cost you little: a longer notice period on pausing, a commitment to a consistent monthly volume, a same-week claims process, or agreeing to a slightly wider postcode set where you genuinely can service it.
Trading a real commitment for real terms works. Asking for better terms with nothing offered mostly does not.
The clauses to remove before signing
Automatic renewal with a long notice period
Volume minimums that continue during a pause
Replacement caps below 10 percent of delivered volume
Any wording that permits the same enquiry to be sent to another buyer in your area
Prices quoted without stating whether VAT is included
The position that gets the best terms
Arrive with your numbers: average job value, close rate, target acquisition cost, and the lead price that follows from them. A buyer who can say why EUR 85 works and EUR 140 does not is negotiating from arithmetic, and suppliers respond very differently to that than to a request for a discount.
Related answers
Frequently asked questions
Is the advertised price ever the real price?
At low volume, usually yes. Movement tends to come at higher tiers or in exchange for commitment.
Should I ask for a trial discount?
Ask for favourable replacement terms during the trial instead. It protects you better and costs the supplier less to grant.
What if the supplier will not put exclusivity in writing?
Then the leads are not exclusive. Price them as shared and decide on that basis.
Is Flock's package price negotiable?
Pricing is published per package with the per-lead rate falling as volume rises, from EUR 75 down to EUR 60, so the volume discount is already in the rate card.
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