THE SHORT ANSWER
An exclusive, qualified kitchen and bathroom lead in Ireland costs roughly EUR 54 to EUR 97 in 2026, with EUR 76 as the working average. At a close rate of one in 6.5 that is about EUR 494 per acquired customer, or 3.0 percent of a typical EUR 8,000 to EUR 25,000 project. Ireland sits at a multiplier of 1.08 against a Benelux baseline of 1.0, because the small population means volume runs out quickly: a national campaign can saturate its audience in weeks, and cost per lead climbs once it does.
Kitchen and bathroom lead prices in Ireland: the 2026 band
Everything below is priced for an exclusive lead, meaning one homeowner who requested a quote, fits your postcodes and job types, and is passed to you alone. A shared lead reaching four kitchen and bathroom fitters carries a lower sticker price and a higher cost per customer.
Price per exclusive lead: EUR 54 to EUR 97, average EUR 76
Typical project value: EUR 8,000 to EUR 25,000
Exclusive leads needed per customer: 5 to 8
Cost per acquired customer: around EUR 494
Acquisition cost as a share of the job: about 3.0 percent
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
Cost per customer, not cost per lead
Cost per lead in isolation tells you nothing. Divide it by your close rate.
At EUR 76 per lead and one sale per 6.5 leads, a new kitchen and bathroom customer in Ireland costs about EUR 494. On a EUR 16,500 project that is 3.0 percent of revenue. The working rule across home-improvement trades is that a healthy acquisition cost sits between 4 and 9 percent of job value. Above 12 percent, either the lead quality or the follow-up is broken, and it is almost always the follow-up.
Now compare that to a shared lead. If you pay EUR 38 for a lead that four competitors also received, and your close rate falls to one in twelve, your cost per customer becomes roughly EUR 456. That is worse than the exclusive lead, and it burns three times as much of your sales week.
Where the volume actually is
Dublin, Cork, Galway and Limerick account for most of the searchable demand, and Dublin dominates it. Outside those areas volume is thin enough that a postcode-level approach is essential rather than optional, and buying nationally means paying urban prices for rural coverage you cannot service efficiently.
Why two kitchen and bathroom fitters in Ireland report different figures for the same ads
At a 6 percent conversion rate, a kitchen and bathroom lead at EUR 76 implies a click price of roughly EUR 5. Lift that page to 12 percent and identical traffic delivers leads at about EUR 38 instead: no extra budget, half the cost per lead. This is the single biggest controllable variable in the whole calculation.
It is also why cost per lead benchmarks are argued about so much. Two kitchen and bathroom fitters in Ireland can run the same campaign against the same auction and report figures that differ by a factor of two, entirely because of what happens after the click.
Why enquiries cluster in January and September
Both are decision months rather than buying months: people commit after a holiday, then want the work finished before the next one. Volume falls sharply in July, when nobody wants their kitchen removed during the school break. The pattern is stable enough to plan against, and it means the leads worth buying hardest are the ones arriving three to four weeks before each cluster.
A small audience that runs out
Ireland's population is small enough that a national campaign can saturate its available audience within weeks. Cost per lead then climbs, not because competition increased, but because the same people are being shown the same offer repeatedly. Planning for that ceiling from the start is the difference between a campaign that works for a quarter and one that works for a month.
When kitchen and bathroom leads are cheapest in Ireland
Kitchen and bathroom demand peaks in January and September and bottoms out around July, driven mostly by moving house and long-postponed renovations.
Off-peak leads typically run 20 to 40 percent below the figures above, but they take longer to convert and more of them go cold. Buying volume in the trough and nurturing into the peak is the cheapest growth available in this trade, and almost nobody does it because it requires spending money in the month the phone is quiet.
How a kitchen and bathroom lead behaves before it reaches you
This is the longest consideration cycle in home improvement. Homeowners collect images for months, then enquire when a date forces the decision: a move, a birth, a lease ending. The stated trigger is design, the real trigger is almost always a date, and finding that date on the first call tells you whether this is a live project or a wish list that will not convert this year.
What a slow first call costs you in this market
Reach rate on a kitchen and bathroom enquiry falls steeply with age: high inside five minutes, materially lower after thirty, and roughly halved by the following morning. Because the lead price is already paid, every unreachable lead transfers its cost onto the ones you do reach.
The arithmetic is unforgiving. If one lead in five goes unreachable purely through delay, your effective price per usable kitchen and bathroom lead rises from EUR 76 to about EUR 95, and your cost per customer with it. No supplier negotiation available anywhere in this market moves the number that far, which is why response time is the first thing to fix and the cheapest.
Practically: one named person owns the first call attempt, the target is under five minutes during working hours, and the metric you report weekly is median time to first attempt rather than number of leads received.
How to test a kitchen and bathroom lead supplier in Ireland without risking a quarter
Buy a small, defined batch rather than signing a retainer, and decide in advance what success looks like. For this trade at these prices, a fair test is enough leads to expect two or three sales: at 5 to 8 leads per customer that means at least 24 leads, and anything smaller measures luck rather than the supplier.
Fix the postcodes and job types in writing before the first lead arrives, using Dublin, Cork, Galway and Limerick as your reference area.
Record time from lead creation to your first call attempt. If that number is above thirty minutes, you are measuring your own follow-up, not the leads.
Track cost per acquired customer against the EUR 494 benchmark on this page rather than cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers.
Confirm the price is exclusive of VAT and denominated in EUR.
Suppliers who are confident in their own quality accept every one of those conditions, because they know the arithmetic works in their favour.
What Flock Leads charges
Flock Leads sells exclusive qualified leads in fixed packages: no monthly retainer, no long-term contract, and no lead sent to more than one business.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Every lead is matched to the postcodes and job types you selected in Ireland and delivered within minutes of the request. Unused leads roll over: the Flock Lead Promise means you never lose paid volume at the end of a month.
Related answers
Frequently asked questions
How much does a kitchen and bathroom lead cost in Ireland?
Roughly EUR 54 to EUR 97 for an exclusive, qualified lead in 2026, with EUR 76 as the working average. Shared leads sell for less, typically EUR 27 to EUR 48, but they reach three to five kitchen and bathroom fitters at the same time.
What does that make my cost per customer?
About EUR 494, which is roughly 3.0 percent of a typical EUR 16,500 kitchen and bathroom project. Anything under 9 percent is healthy for this trade.
When are kitchen and bathroom leads cheapest in Ireland?
In the July trough. Demand peaks in January and September, so off-peak leads run 20 to 40 percent below the figures above. They convert more slowly, so only buy them if you have the follow-up discipline to nurture into the peak.
Is it cheaper to run my own ads in Ireland?
Past roughly EUR 4,300 a month in media spend, usually yes, because the fixed costs of page, tracking and management start to spread. Below that, buying exclusive leads is almost always the better arithmetic, and it flexes with your capacity.
Who is actually behind a kitchen and bathroom enquiry in Ireland?
Typically a homeowner planning a full room renovation, motivated by moving house and long-postponed renovations. Matching your first call to that motive rather than to your price list is what separates a 12 percent close rate from a 5 percent one.
Does a cheaper kitchen and bathroom lead in Ireland mean better economics?
Not on its own. What matters is cost per acquired customer against job value. At EUR 76 per lead and a typical EUR 16,500 project, acquisition runs at about 3.0 percent of revenue, and that percentage is the number to compare across markets.
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