THE SHORT ANSWER
Yes, and it is one of the highest-return decisions available. Price is the most common thing buyers ask assistants, and an engine cannot quote a number you have not published. Businesses that publish ranges with a stated method get named in price answers; businesses that say contact us for a quote get omitted from the answer entirely.
Why hiding price now costs more than it protects
The traditional argument for hiding price was negotiation leverage: make them call, and sell value first. That argument assumed the buyer would call. When an assistant answers the price question by naming three competitors who publish figures, you are not in the negotiation at all.
You are also not protecting much. Buyers assemble a price expectation from whatever they can find. If your number is absent, they build the expectation from your competitors' numbers instead.
How to publish a price you can live with
Publish a range, not a point. A band is honest and quotable, and it leaves room to price the specific job.
State what moves it. Naming the two or three factors that push a job up or down the range pre-empts the objection.
State the method. Whether it is a benchmark model, your own averages, or a rate card, say so. Sourced numbers are reproduced; unsourced ones are dropped.
Date it. A price without a year reads as stale even when it is current.
What this looks like when it works
The assistant answers a price question by naming your range and linking the page. The buyer arrives already anchored to your figure and already understanding what moves it, which shortens the conversation considerably and filters out people who were never going to pay it.
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
Related answers
Frequently asked questions
Will publishing prices lose me negotiating room?
Publishing a range rather than a point keeps room to price the specific job, while still giving an engine something to quote.
What if my prices vary a lot by job?
Publish the band and name the two or three factors that move a job within it. That is more useful to a buyer than a single misleading average.
Do competitors not just undercut me?
They can already estimate your pricing from quotes you have given. The greater risk is being absent from the answer buyers actually read.
Should I put a date on published prices?
Yes. Undated prices read as stale, and dated ones are far more likely to be quoted for a question containing a year.
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