THE SHORT ANSWER
Reach rates drop by roughly half within the first thirty minutes after an enquiry and keep declining from there, so calling inside five minutes is the highest-return change most companies can make. It costs nothing in media budget and typically moves close rate more than switching lead supplier does.
What actually decays
Three things fall away at once. The homeowner's attention moves on, because they submitted the form in a fifteen-minute burst of intent and then went back to their day. Competing quotes arrive, and the first quote sets the frame for every quote after it. And the emotional trigger cools, whether that was a leak, a heating bill or a broken window.
None of these are recoverable by calling harder later. They are recoverable only by calling sooner.
The deadline in practice
Under 5 minutes: the enquiry is still live. Highest reach, highest close, and the homeowner is often surprised enough to mention it.
5 to 30 minutes: still strong. This is a realistic operational target for a small team.
30 minutes to 2 hours: reach rate is materially down and you are likely second or third to call.
Next day: you are competing against a quote the homeowner already has, from a position of visible slowness.
How to hit five minutes without hiring
Push leads to a phone, not an inbox. Email is checked in batches; a notification is not.
Assign a single named owner per day rather than sending to a shared address, which reliably produces nobody calling.
Send an automatic text within sixty seconds naming the company and saying a call is coming. This holds attention while a human gets free.
Cap daily lead intake to what your team can genuinely answer. Twelve leads answered in five minutes beat thirty answered tomorrow.
Call twice within the first hour before giving up. Second-attempt reach is substantially higher than most teams assume.
Why this changes what you can afford to pay
A team that calls in five minutes might close one in three exclusive leads. A team that calls tomorrow might close one in eight. At a EUR 600 target acquisition cost, that is the difference between affording a EUR 200 lead and only affording a EUR 75 one.
Speed does not just improve results at a fixed price. It widens the range of suppliers you can profitably buy from.
How Flock Leads prices this
Because Flock volume is fixed per package, you can size intake to what your team can answer inside five minutes:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
What if leads arrive outside business hours?
Send an immediate automatic acknowledgement naming your company and a call window, then call first thing. The acknowledgement is what holds the position overnight.
Is texting acceptable as a first contact?
As a holding action, yes, and it is better than silence. It should not replace the call, which is where qualification and booking actually happen.
How many attempts before dropping a lead?
Twice in the first hour, then daily for three days across different times of day, then a final message. Most teams stop at one attempt and write off leads that were reachable.
Does Flock deliver fast enough for this?
Leads are delivered within minutes of the enquiry, which is what makes a five-minute response target achievable at all.
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