THE SHORT ANSWER
A typical windows and doors project in France lands at EUR 4,900 to EUR 11,750 in 2026, with a midpoint near EUR 8,350. Gross margin on that midpoint is usually 22 to 32 percent, or EUR 1,850 to EUR 2,650. Against a modelled cost per lead of EUR 50 to EUR 100 and 4 to 6 exclusive leads per signed customer, acquisition consumes roughly 9.2 to 31.4 percent of the gross margin on one job.
Ask five window and door companies in France what an average job is worth and you will get five sincere, different answers. What follows is a modelled 2026 band for windows and doors work in France, plus the two calculations that turn a band into a decision: gross margin on the midpoint, and the cost of putting a signed customer in front of it.
The band is wide on purpose. What moves a project from one end to the other is frame count, material choice between PVC, aluminium and timber, and glazing specification. Local context matters too: in France, the Paris region behaves like a separate, more expensive market from the rest of the country, so a national average hides a factor of two.
The numbers, at a glance
Midpoint contract value: around EUR 8,350, inside a working band of EUR 4,900 to EUR 11,750 for windows and doors work in France
What is left after materials and labour: EUR 1,850 to EUR 2,650 of gross margin, being 22 to 32 percent of the midpoint contract
Lead spend per signed customer: EUR 250 to EUR 600, at 4 to 6 exclusive leads each costing EUR 50 to EUR 100
Margin consumed by acquisition: 9.2 to 31.4 percent of one job's gross margin, counting nothing from repeat or referral work
What a typical windows and doors project is worth in France
The windows and doors band above describes a complete, permitted, installed project for a private homeowner. It excludes VAT, excludes anything a landlord or housing association would tender competitively, and excludes emergency call-out work, which prices on a different logic entirely.
What separates the bottom of the band from the top is frame count, material choice between PVC, aluminium and timber, and glazing specification. France is a market of roughly 68 million people spread over a large surface area, and the number of installers chasing that population is what decides how firmly you can quote the upper half.
Bottom of the band, around EUR 4,900. A straightforward job on an accessible property with standard specification and nothing unexpected behind the wall.
Midpoint, around EUR 8,350. The job most quotes are written for, with one or two upgrades the customer asked for after the first visit.
Top of the band, around EUR 11,750. Larger scope, difficult access, or a household that chose the premium option in every category.
Measure twice, because a remake eats the job
Every frame is manufactured to order, so a survey error is not a delay, it is a total loss on that unit plus a return visit. A single remade window can remove the margin from two or three others on the same contract. Companies that hold their margin run a separate technical survey after the sale rather than measuring during the sales visit, photograph every reveal, and never order from the salesperson's numbers. It adds a few days to the process and is the cheapest insurance available on a contract of this size.
Without RGE certification you are quoting a different price
French support schemes, including MaPrimeRenov and the CEE certificate mechanism, require the work to be carried out by a contractor holding the RGE label. For the household that is decisive: an RGE quote arrives with several thousand euro of support attached and a non-RGE quote does not. In practice the certified contractor can quote a higher gross figure and still be the cheaper option net. Working on energy-related measures in France without the certification is not competing on price, it is competing for the shrinking group of customers who have given up on the aid entirely. If your trade falls outside the eligible list altogether, the same dynamic works against you from the other direction: your full price sits next to quotes that arrive part-funded, and the answer is to be explicit about what is and is not supported rather than to let the customer assume you simply cost more.
PVC, aluminium and timber are three different margin profiles
Material choice is the largest single determinant of contract value in this trade. PVC is the volume product with the thinnest margins and the deepest competition. Aluminium prices roughly 40 to 70 percent higher for the same aperture, sells on sightlines and large glazed openings, and holds better margin because fewer companies quote it credibly. Timber is a restoration product with long lead times, high material cost and buyers who are not collecting three quotes. Most window companies are unintentionally PVC businesses because that is what their website shows, and one credible aluminium reference project changes the mix of enquiries that arrive.
Break-even on a block of 45 leads
A single lead price is hard to judge. A block is not. 45 exclusive leads cost EUR 2,925 and should convert into 7 to 11 signed windows and doors jobs at a midpoint of EUR 8,350 each, which is EUR 58,300 to EUR 91,650 of work booked and EUR 12,850 to EUR 29,300 of gross margin.
Break-even therefore arrives inside the first job. The useful question is not whether EUR 65 per lead is expensive in the abstract, but what happens to that arithmetic if your conversion is half the modelled rate, because that is the scenario worth planning for.
What is actually left after materials and labour
Strip materials and installation labour out of a windows and doors contract in France and 22 to 32 percent remains. On the EUR 8,350 midpoint that is EUR 1,850 to EUR 2,650, and it is the only figure on this page with any bearing on whether a marketing budget is affordable.
Two businesses with identical turnover can therefore have completely different capacity to buy work. Before comparing your acquisition spend with anyone else's, convert it into a percentage of gross margin. Ten percent is conservative, 20 percent is normal, and above 30 percent you are financing growth out of next year's profit, which is a legitimate decision but should be a decision rather than an accident.
Why the average windows and doors job misleads
Averages in this trade are pulled upward by a small number of large projects. If three jobs in twenty come in near EUR 11,750, the mean stops describing the work you actually do and starts describing the work you occasionally win.
That matters commercially because acquisition budgets are set as a share of margin. Set them against an inflated mean and you overspend on every ordinary job to break even on the rare large one. The median of twenty signed contracts is the number to use, and in a band of EUR 4,900 to EUR 11,750 it usually sits below the midpoint of EUR 8,350 rather than above it.
Raising job value beats cutting lead price
Lead prices move by a few percent when you negotiate. Job value moves by tens of percent when you sell the right scope. For windows and doors work the reliable lever is front and back doors alongside the frames, which adds 12 to 20 percent with no extra mobilisation. On the EUR 8,350 midpoint, a 20 percent increase in scope is worth about EUR 1,650 of extra contract value, which is more than the entire acquisition cost of that customer.
Quote the full scope, not the requested scope. Present the minimum job and the complete job as two priced options on the same document.
Bundle work the mobilisation already pays for. Scaffolding, access and travel are sunk the moment you are on site.
Anchor high, then subtract. A customer removing items from a complete quote finishes above a customer adding items to a minimal one.
Sell the monthly figure. Finance changes which end of the windows and doors band a household considers realistic.
Ile-de-France prices like a separate country
Paris and the inner suburbs run 20 to 30 percent above the French national figure on almost every trade, for reasons that are practical rather than mysterious: parking permits, restricted delivery windows, hoists instead of ladders, apartment access and a labour pool that can charge accordingly. Outside the region, Occitanie and Nouvelle-Aquitaine sit below the national average. One national price list therefore either loses work in Toulouse or works for nothing in the 15th arrondissement. Quote by department, and inside the peripherique price the logistics as their own line.
Turning this benchmark into your own figure
Start from invoices, not quotes: a median of twenty signed windows and doors contracts is worth more than any published average, including this one.
Take materials and installation labour out of each contract so you are working with margin rather than turnover.
Divide the number of enquiries you received by the number of customers you signed. That ratio, not the lead price, is what most contractors get wrong.
Price a signed customer by multiplying that ratio by the quoted lead price, then express it as a share of your median margin.
Re-run all five twice a year. Job values drift, conversion drifts faster, and a benchmark from eighteen months ago is a guess.
How these figures were built
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Every figure derives from two inputs: a base band for windows and doors work and a labour and materials index of 0.98 for France against a Benelux baseline of 1.00. The index is not the ad auction multiplier, and treating the two as one number is the most common error in cross-border benchmarking.
How Flock Leads prices this
Set against the margin numbers on this page, here is the actual price of buying exclusive enquiries rather than generating them:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Want leads like this in your pipeline?
Flock runs the campaigns, screens the enquiries and hands you only the ones that match your service area, job size and capacity. You pay per lead, not per month.
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Related answers
Frequently asked questions
How much does a windows and doors project cost in France?
Between EUR 4,900 to EUR 11,750 for a private household in 2026, midpoint around EUR 8,350, excluding VAT and excluding competitively tendered work. Where a specific job lands depends on frame count, material choice between PVC, aluminium and timber, and glazing specification.
Why is the band so wide?
Because frame count, material choice between PVC, aluminium and timber, and glazing specification genuinely swings the price that much. A narrow average would be more comforting and less true. The useful move is to establish where your own typical job sits inside the band, then price your marketing against that point rather than against the midpoint.
Is job value in France rising or falling in 2026?
Material prices have largely stabilised after the volatility of the early decade, while installation labour remains the tighter constraint across most of Western Europe. The practical effect is that job values drift upward slowly and the labour component grows as a share of each quote. Re-check your own median twice a year rather than trusting a published figure.
How much should I spend on winning one customer?
Set it as a share of gross margin rather than as an absolute. Ten to 20 percent of margin is normal for an established business, and 30 percent is a deliberate growth position that pays back on the second and third job. Here 20 percent of margin would be about EUR 350 per signed customer.
Does a higher job value make lead buying easier?
Usually, yes, because the lead price is close to fixed while the margin scales with the contract. At the EUR 8,350 midpoint, acquisition is 9.2 to 31.4 percent of gross margin. Raise the average job by a fifth and that percentage falls by roughly the same proportion without a single change to what you pay per lead.
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