THE SHORT ANSWER
A typical windows and doors project in Ireland lands at EUR 5,700 to EUR 13,700 in 2026, with a midpoint near EUR 9,700. Gross margin on that midpoint is usually 22 to 32 percent, or EUR 2,150 to EUR 3,100. Against a modelled cost per lead of EUR 50 to EUR 100 and 4 to 6 exclusive leads per signed customer, acquisition consumes roughly 8.3 to 28.7 percent of the gross margin on one job.
Contractors quote job value from memory, and memory drifts upward in a good year and downward in a bad one. What follows is a modelled 2026 band for windows and doors work in Ireland, plus the two calculations that turn a band into a decision: gross margin on the midpoint, and the cost of putting a signed customer in front of it.
The band is wide on purpose. What moves a project from one end to the other is frame count, material choice between PVC, aluminium and timber, and glazing specification. Local context matters too: in Ireland, the small population means volume runs out quickly: a national campaign can saturate its audience in weeks, and cost per lead climbs once it does.
The numbers, at a glance
Typical project value: EUR 5,700 to EUR 13,700 for a standard windows and doors job in Ireland, midpoint around EUR 9,700
Gross margin: 22 to 32 percent of contract value, which is EUR 2,150 to EUR 3,100 on the midpoint job
Cost to win one customer: EUR 250 to EUR 600 in lead spend, assuming 4 to 6 exclusive leads per signed job at EUR 50 to EUR 100 each
Acquisition as a share of margin: 8.3 to 28.7 percent of the gross margin on a single job, before any repeat or referral value
What a typical windows and doors project is worth in Ireland
The windows and doors band above describes a complete, permitted, installed project for a private homeowner. It excludes VAT, excludes anything a landlord or housing association would tender competitively, and excludes emergency call-out work, which prices on a different logic entirely.
What separates the bottom of the band from the top is frame count, material choice between PVC, aluminium and timber, and glazing specification. Ireland is a small market of roughly 5.3 million people, and the number of installers chasing that population is what decides how firmly you can quote the upper half.
Bottom of the band, around EUR 5,700. A straightforward job on an accessible property with standard specification and nothing unexpected behind the wall.
Midpoint, around EUR 9,700. The job most quotes are written for, with one or two upgrades the customer asked for after the first visit.
Top of the band, around EUR 13,700. Larger scope, difficult access, or a household that chose the premium option in every category.
PVC, aluminium and timber are three different margin profiles
Material choice is the largest single determinant of contract value in this trade. PVC is the volume product with the thinnest margins and the deepest competition. Aluminium prices roughly 40 to 70 percent higher for the same aperture, sells on sightlines and large glazed openings, and holds better margin because fewer companies quote it credibly. Timber is a restoration product with long lead times, high material cost and buyers who are not collecting three quotes. Most window companies are unintentionally PVC businesses because that is what their website shows, and one credible aluminium reference project changes the mix of enquiries that arrive.
SEAI grants and the one stop shop model
Irish home upgrade funding runs through SEAI, and for deeper retrofits through the One Stop Shop route where a single registered provider manages the survey, the works and the grant claim. That structure favours contractors who can either become a one stop shop or partner reliably with one, because it aggregates several measures into a single large contract instead of a sequence of small ones. Irish job values are high partly for that reason: the buyer is often purchasing a package to reach a BER target rather than one measure. Registration is the entry ticket for grant work, and being outside it costs volume rather than margin. It also drags neighbouring trades along: a house opened up for a deep retrofit is a house where the frames, the bathroom and the finishes get done at the same time, so the useful question on an Irish enquiry is not what one measure costs but what else is happening in the same twelve months.
Irish labour is genuinely expensive, and it is not a rounding error
Ireland carries one of the highest construction cost bases in this comparison, driven by a tight labour market, sustained housing demand and the cost of living in and around Dublin. On a like-for-like job an Irish quote can sit around 15 percent above the Benelux equivalent with no difference in specification at all. Two things follow. Do not benchmark against UK figures out of habit, because the sterling comparison flatters in the wrong direction. And plan capacity carefully, because in a market this tight the constraint on growth is almost never demand.
Raising job value beats cutting lead price
Lead prices move by a few percent when you negotiate. Job value moves by tens of percent when you sell the right scope. For windows and doors work the reliable lever is front and back doors alongside the frames, which adds 12 to 20 percent with no extra mobilisation. On the EUR 9,700 midpoint, a 20 percent increase in scope is worth about EUR 1,950 of extra contract value, which is more than the entire acquisition cost of that customer.
Quote the full scope, not the requested scope. Present the minimum job and the complete job as two priced options on the same document.
Bundle work the mobilisation already pays for. Scaffolding, access and travel are sunk the moment you are on site.
Anchor high, then subtract. A customer removing items from a complete quote finishes above a customer adding items to a minimal one.
Sell the monthly figure. Finance changes which end of the windows and doors band a household considers realistic.
The same windows and doors job, priced across the border
Two markets can have identical lead prices and completely different job values, which is why the two indices are kept apart. Ireland sits at 1.14 on the construction cost index. Converted to euro for comparison, windows and doors work prices like this:
Ireland (index 1.14) - EUR 5,700 to EUR 13,700
Germany (index 1.06) - EUR 5,300 to EUR 12,700
France (index 0.98) - EUR 4,900 to EUR 11,750
Spain (index 0.72) - EUR 3,600 to EUR 8,650
Use the comparison for pricing intelligence rather than for arbitrage. A Irish contractor quoting from a neighbouring country's list will be wrong on labour, on the standard specification and usually on the permitting effort as well.
Break-even on a block of 10 leads
A single lead price is hard to judge. A block is not. 10 exclusive leads cost EUR 750 and should convert into 1 to 2 signed windows and doors jobs at a midpoint of EUR 9,700 each, which is EUR 9,700 to EUR 19,400 of work booked and EUR 2,150 to EUR 6,200 of gross margin.
Break-even therefore arrives inside the first job. The useful question is not whether EUR 75 per lead is expensive in the abstract, but what happens to that arithmetic if your conversion is half the modelled rate, because that is the scenario worth planning for.
The case against paid lead generation at this job value
The arithmetic on this page can point the other way, and pretending otherwise is how contractors lose a quarter. At EUR 2,150 to EUR 3,100 of gross margin on the midpoint job, acquisition stops being sensible somewhere above EUR 550 per signed customer, and the modelled figure sits at EUR 250 to EUR 600.
So test yourself before you test a supplier. If your median time to first call attempt is measured in hours, if you quote fewer than half the enquiries you receive, or if you are already turning work away, more volume will not help. In each of those cases the cheapest available improvement is internal and costs nothing per lead.
Measure twice, because a remake eats the job
Every frame is manufactured to order, so a survey error is not a delay, it is a total loss on that unit plus a return visit. A single remade window can remove the margin from two or three others on the same contract. Companies that hold their margin run a separate technical survey after the sale rather than measuring during the sales visit, photograph every reveal, and never order from the salesperson's numbers. It adds a few days to the process and is the cheapest insurance available on a contract of this size.
Five numbers to pull from your own accounts this week
Median contract value across the last twenty signed windows and doors jobs in Ireland, taken from invoices rather than from quotes.
Median gross margin on those same twenty, after materials and installation labour but before overheads.
Total enquiries received in the same period, counting the ones that never answered the phone, so the ratio is honest.
Median time from enquiry to first call attempt, which is the variable that moves cost per customer furthest.
Acquisition cost as a percentage of median gross margin. That single percentage is what you compare across suppliers, markets and years.
How these figures were built
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Every figure derives from two inputs: a base band for windows and doors work and a labour and materials index of 1.14 for Ireland against a Benelux baseline of 1.00. The index is not the ad auction multiplier, and treating the two as one number is the most common error in cross-border benchmarking.
How Flock Leads prices this
Set against the margin numbers on this page, here is the actual price of buying exclusive enquiries rather than generating them:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Want leads like this in your pipeline?
Flock runs the campaigns, screens the enquiries and hands you only the ones that match your service area, job size and capacity. You pay per lead, not per month.
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Related answers
Frequently asked questions
What is the average windows and doors job worth in Ireland in 2026?
Modelled at EUR 5,700 to EUR 13,700 for a complete installed project for a private homeowner, excluding VAT, with a midpoint near EUR 9,700. The width is real: frame count, material choice between PVC, aluminium and timber, and glazing specification all move the figure materially.
Does this figure include VAT?
No. Every number here is exclusive of VAT, because rates on home improvement work vary by country, by measure and sometimes by the age of the property. Quote your customer inclusive if that is the local convention, but do your margin arithmetic exclusive, otherwise the tax looks like profit.
What gross margin should I expect on windows and doors work?
22 to 32 percent of contract value is the working band, which is EUR 2,150 to EUR 3,100 on the EUR 9,700 midpoint job. Below 22 percent you are either buying materials badly or quoting labour at a rate that does not cover a wet week.
How much should I spend on winning one customer?
Set it as a share of gross margin rather than as an absolute. Ten to 20 percent of margin is normal for an established business, and 30 percent is a deliberate growth position that pays back on the second and third job. Here 20 percent of margin would be about EUR 450 per signed customer.
Why do you use a different index for job value and lead cost?
Because they measure different things. Lead prices track how many installers are bidding in a local advertising auction. Job values track labour rates and material logistics. Poland has cheap clicks and cheap labour, Ireland has mid-priced clicks and very expensive labour, and a single multiplier would misprice both.
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