THE SHORT ANSWER
An exclusive, qualified windows and doors lead in Ireland costs roughly EUR 65 to EUR 103 in 2026, with EUR 84 as the working average. At a close rate of one in 5 that is about EUR 420 per acquired customer, or 4.9 percent of a typical EUR 5,000 to EUR 12,000 project. Ireland sits at a multiplier of 1.08 against a Benelux baseline of 1.0, because the small population means volume runs out quickly: a national campaign can saturate its audience in weeks, and cost per lead climbs once it does.
Windows and doors lead prices in Ireland: the 2026 band
These are prices for an exclusive lead: a homeowner who asked for a quote, matched your service area and job type, and whose details go to you and nobody else. Shared leads, sold to four window and door companies at once, cost less per unit and more per customer.
Price per exclusive lead: EUR 65 to EUR 103, average EUR 84
Typical project value: EUR 5,000 to EUR 12,000
Exclusive leads needed per customer: 4 to 6
Cost per acquired customer: around EUR 420
Acquisition cost as a share of the job: about 4.9 percent
A word on where these numbers come from. They are a benchmark model rather than a survey: an industry base range observed across Western European home-improvement campaigns, multiplied by a country factor for local auction pressure. Use them as a band to negotiate against, not as a quote.
Why two window and door companies in Ireland report different figures for the same ads
At a 6 percent conversion rate, a windows and doors lead at EUR 84 implies a click price of roughly EUR 5. Lift that page to 12 percent and identical traffic delivers leads at about EUR 42 instead: no extra budget, half the cost per lead. This is the single biggest controllable variable in the whole calculation.
It is also why cost per lead benchmarks are argued about so much. Two window and door companies in Ireland can run the same campaign against the same auction and report figures that differ by a factor of two, entirely because of what happens after the click.
A small audience that runs out
Ireland's population is small enough that a national campaign can saturate its available audience within weeks. Cost per lead then climbs, not because competition increased, but because the same people are being shown the same offer repeatedly. Planning for that ceiling from the start is the difference between a campaign that works for a quarter and one that works for a month.
What separates a window and door lead that closes from one that does not
A stated frame count. A homeowner who knows they need nine frames has already walked the house; a homeowner who says some windows has not started. Material preference is the second signal, because it tells you whether they have visited a showroom or a website. Leads carrying both convert at a multiple of leads carrying neither, and both are form fields rather than call questions.
Why window demand builds through late winter
Homeowners decide to fix draughts while they can still feel them, then want the work done before summer. That produces a decision peak in late winter and spring and a near-dead August. Buying leads into the trough at lower prices and holding surveys for the spring window is standard practice among installers with full order books, and it is unavailable to anyone buying month to month at peak.
Sharing an auction with much larger neighbours
English-language bidding means Irish campaigns compete with UK and international advertisers for overlapping search terms. Tight geo-targeting is not an optimisation here, it is a prerequisite, and its absence is the most common reason an Irish cost per lead looks unrecoverable on paper.
Why a more expensive lead is usually the cheaper one
The buyer behind these figures is a homeowner replacing single or early double glazing, and what moves them is draughts, noise and energy bills.
Filtering on number of frames, material preference, ownership and timeline removes 30 to 50 percent of raw form fills. The survivors cost more each and close far better. A EUR 103 lead you can actually service beats a EUR 39 lead you have to refuse, and the refused lead is not free: it costs a call, a diary slot and a small amount of your team's belief in the channel.
Buying leads or generating them yourself in Ireland
Both work. The break-even is arithmetic, not ideology.
Running your own ads makes sense once monthly media spend passes roughly EUR 4,300 in this market, because at that point the fixed cost of a decent landing page, tracking and someone managing the account spreads thinly enough to beat a per-lead price.
Buying exclusive leads makes sense below that, and whenever you want to switch spend on and off with your capacity rather than commit to a retainer. You pay for outcomes and the supplier carries the auction risk.
Marketplaces and shared leads make sense only if your team genuinely calls inside five minutes, every time. If not, you are subsidising whichever competitor does.
Cost per customer, not cost per lead
Cost per lead in isolation tells you nothing. Divide it by your close rate.
At EUR 84 per lead and one sale per 5 leads, a new windows and doors customer in Ireland costs about EUR 420. On a EUR 8,500 project that is 4.9 percent of revenue. The working rule across home-improvement trades is that a healthy acquisition cost sits between 4 and 9 percent of job value. Above 12 percent, either the lead quality or the follow-up is broken, and it is almost always the follow-up.
Now compare that to a shared lead. If you pay EUR 42 for a lead that four competitors also received, and your close rate falls to one in twelve, your cost per customer becomes roughly EUR 504. That is worse than the exclusive lead, and it burns three times as much of your sales week.
Checklist before you buy windows and doors leads in Ireland
Is the lead exclusive, or how many other window and door companies receive it?
Which Irish regions does it cover? Dublin, Cork, Galway and Limerick behave very differently from rural areas on both price and close rate.
How old is the lead when it reaches you? Past thirty minutes, reach rate collapses.
What is the replacement policy for wrong numbers, wrong area or wrong job type?
Can you switch a postcode or job type off without renegotiating?
Is the price quoted excluding VAT, and in EUR?
A supplier who will not answer all six in writing is selling shared leads with a premium label.
What Flock Leads charges
Flock Leads sells exclusive qualified leads in fixed packages: no monthly retainer, no long-term contract, and no lead sent to more than one business.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
You set the postcodes and job types, so a Irish campaign can be as narrow as one region or as wide as the whole country. Delivery is within minutes of the request, and unused volume rolls over rather than expiring.
Related answers
Frequently asked questions
How much does a windows and doors lead cost in Ireland?
Roughly EUR 65 to EUR 103 for an exclusive, qualified lead in 2026, with EUR 84 as the working average. Shared leads sell for less, typically EUR 32 to EUR 52, but they reach three to five window and door companies at the same time.
How many windows and doors leads do I need to win one job?
4 to 6 exclusive leads, assuming you call inside the first hour. On shared leads plan for two to three times that number.
What does that make my cost per customer?
About EUR 420, which is roughly 4.9 percent of a typical EUR 8,500 windows and doors project. Anything under 9 percent is healthy for this trade.
Is it cheaper to run my own ads in Ireland?
Past roughly EUR 4,300 a month in media spend, usually yes, because the fixed costs of page, tracking and management start to spread. Below that, buying exclusive leads is almost always the better arithmetic, and it flexes with your capacity.
Can I buy windows and doors leads for specific postcodes only?
Yes. Flock matches on postcode and job type, so you can run Dublin, Cork, Galway and Limerick and leave the rest of Ireland alone. Narrowing the area raises the price per lead slightly and raises the close rate a lot more.
What should I qualify a windows and doors lead on?
Number of frames, material preference, ownership and timeline. Those five answers remove 30 to 50 percent of raw enquiries and lift close rate more than any change to your pitch.
NEED A CLEARER PLAN?
Let’s turn your next move into momentum.
Talk to us →