THE SHORT ANSWER
An exclusive, qualified heat pump lead in Graz costs roughly EUR 103 to EUR 161 in 2026, average EUR 132. At 3 to 5 leads per customer that is about EUR 528 per acquired customer, 3.9 percent of a typical EUR 9,000 to EUR 18,000 project. For heat pump leads, Graz takes the plain national Austria multiplier of 1.15; only Vienna carries the primary-market premium in this model.
Buying heat pump leads in Graz: the 2026 price band
This is the buy-side view of the Graz heat pump market, not a general benchmark: what an exclusive heat pump lead actually costs when you are ready to place an order. One homeowner, matched to your area and job type, sent to you alone.
Price per exclusive lead in Graz: EUR 103 to EUR 161, average EUR 132
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 528
City multiplier applied: 1.15
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. For heat pump leads, Graz takes the plain national Austria multiplier of 1.15; only Vienna carries the primary-market premium in this model.
How buying heat pump leads in Graz actually works
Coverage in Graz is set by you, not by Flock. Name the postcodes and heat pump job types you want, and every matching homeowner request is routed to your business alone, usually within minutes of arriving.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No heat pump volume bought for Graz is ever lost to a quiet week: under the Flock Lead Promise, unused leads simply carry forward, rollover rather than refund.
Who you are actually selling to in Graz
In Graz, as everywhere this model covers, a heat pump lead is worth more once it is qualified on current heating system, insulation level, radiator type, ownership and timeline. The buyer is usually a homeowner replacing a gas or oil boiler, and what moves them to act is boiler replacement deadlines and running-cost comparisons, not the headline price.
What a Graz customer actually costs you
Do the heat pump arithmetic before you commit budget in Graz: 4 exclusive leads at EUR 132 each, one signed job, EUR 528 spent to get there. On a EUR 13,500 project that is 3.9 percent of revenue.
How Graz compares to the rest of Austria
Before committing heat pump budget to Graz alone, it is worth seeing the other three Austria markets side by side:
Vienna (multiplier 1.24) - EUR 112 to EUR 174 per exclusive lead
Linz (multiplier 1.15) - EUR 103 to EUR 161 per exclusive lead
Salzburg (multiplier 1.15) - EUR 103 to EUR 161 per exclusive lead
Nothing in that spread says one city's heat pump homeowners are more serious than another's. It is installer density setting the auction price, city by city.
When heat pump leads are cheapest in Graz
Expect the Graz heat pump market to move with the rest of Austria: busiest in September to January, slowest around June and July. A batch bought in the trough costs less per lead but takes longer to turn into a signed job.
How to test a heat pump lead supplier in Graz without risking a quarter
Before signing anything long-term for heat pump volume in Graz, run a bounded test: 15 exclusive leads, sized to produce two or three sales at 3 to 5 leads per customer. Anything smaller tells you more about luck than about the supplier.
Fix the Graz postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 528 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
A heat pump supplier that resists any of these terms in Graz is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
Why is Graz priced differently from the rest of Austria?
For heat pump leads, Graz takes the plain national Austria multiplier of 1.15; only Vienna carries the primary-market premium in this model.
When are heat pump leads cheapest in Graz?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
Can I limit delivery to Graz itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Graz itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in Graz?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical heat pump buyer behind a Graz enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
Can I test a heat pump lead supplier in Graz before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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