THE SHORT ANSWER
An exclusive, qualified roofing lead in Graz costs roughly EUR 80 to EUR 126 in 2026, average EUR 103. At 4 to 6 leads per customer that is about EUR 515 per acquired customer, 4.9 percent of a typical EUR 6,000 to EUR 15,000 project. For roofing leads, Graz takes the plain national Austria multiplier of 1.15; only Vienna carries the primary-market premium in this model.
Buying roofing leads in Graz: the 2026 price band
Everything below prices an exclusive roofing lead specifically for Graz: a single homeowner request for roofing work, filtered to your postcodes and job type, delivered to one business only. Shared roofing leads reaching several roofers at the same time look cheaper at the point of sale and behave worse at the point of close.
Price per exclusive lead in Graz: EUR 80 to EUR 126, average EUR 103
Typical project value: EUR 6,000 to EUR 15,000
Exclusive leads needed per customer: 4 to 6
Cost per acquired customer: around EUR 515
City multiplier applied: 1.15
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. For roofing leads, Graz takes the plain national Austria multiplier of 1.15; only Vienna carries the primary-market premium in this model.
How Graz compares to the rest of Austria
Graz is one of four roofing markets this model tracks in Austria. Here is how the other three price against it:
Vienna (multiplier 1.24) - EUR 87 to EUR 137 per exclusive lead
Linz (multiplier 1.15) - EUR 80 to EUR 126 per exclusive lead
Salzburg (multiplier 1.15) - EUR 80 to EUR 126 per exclusive lead
The gap between them is installer density, not roofing lead quality: the same homeowner profile costs more to reach wherever more roofers are bidding for the same click.
Who you are actually selling to in Graz
The buyer behind a roofing enquiry in Graz is typically a homeowner with a leak or a roof past twenty-five years old, usually moved by visible damage and insurance claims. Qualifying on roof type, surface area, urgency, ownership and access before you quote removes a large share of enquiries that were never going to convert, and it costs nothing but a form field.
How buying roofing leads in Graz actually works
There is no retainer to sign before you can buy roofing leads in Graz. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching Graz enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Whatever roofing volume you do not use this month in Graz is not gone, it rolls into next month under the Flock Lead Promise, the trade-off being no refunds either way.
When roofing leads are cheapest in Graz
Demand for roofing work in Graz peaks in after the first autumn storms and falls away around February. Buying volume in the quiet months and nurturing it toward the peak is the cheapest growth available here, and it is rarely done because it means spending money while the phone is quiet.
What a Graz customer actually costs you
At EUR 103 per lead and a close rate of roughly one in 5, a new roofing customer in Graz costs about EUR 515. Against a typical EUR 6,000 to EUR 15,000 roofing project, that is close to 4.9 percent of revenue.
How to test a roofing lead supplier in Graz without risking a quarter
Skip the retainer and buy a fixed, defined batch of roofing leads first. In Graz, a batch sized for two or three sales, roughly 18 exclusive leads at 4 to 6 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Graz postcodes and roofing job types in writing before the first lead arrives.
Record time from roofing lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired roofing customer against the EUR 515 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the roofing batch.
Confirm the roofing price excludes VAT and is denominated in EUR.
A roofing supplier that resists any of these terms in Graz is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
How much does an exclusive roofing lead cost in Graz?
Roughly EUR 80 to EUR 126 in 2026, with EUR 103 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many roofing leads do I need to win one job in Graz?
4 to 6 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
What does that make my cost per acquired customer in Graz?
About EUR 515, which is roughly 4.9 percent of a typical EUR 10,500 roofing project.
How does Graz compare to other Austria cities in this model?
See the comparison table on this page: the other three cities in Austria price differently mainly because of local installer density, not lead quality.
When are roofing leads cheapest in Graz?
In the February trough. Demand peaks in after the first autumn storms, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
What happens to leads I do not use this month in Graz?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical roofing buyer behind a Graz enquiry?
Typically a homeowner with a leak or a roof past twenty-five years old, motivated mainly by visible damage and insurance claims rather than by price comparison alone.
What should I qualify a roofing lead on before quoting in Graz?
Roof type, surface area, urgency, ownership and access. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a roofing lead supplier in Graz before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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