THE SHORT ANSWER
An exclusive, qualified heat pump lead in London and the South East costs roughly GBP 91 to GBP 141 in 2026, average GBP 116. At 3 to 5 leads per customer that is about GBP 464 per acquired customer, 4.0 percent of a typical GBP 7,650 to GBP 15,300 project. London and the South East is treated here as the primary heat pump market in the United Kingdom: installer density is highest there, so this model adds an 8 percent premium on top of the national the United Kingdom multiplier of 1.10.
Buying heat pump leads in London and the South East: the 2026 price band
These prices are for an exclusive heat pump lead in London and the South East: one homeowner who asked for a heat pump quote, matched to your service area and job type, and passed to you and nobody else. A heat pump lead shared with three or four other heat pump installers costs less on the invoice and considerably more per customer once you count the jobs you lose to whoever called first.
Price per exclusive lead in London and the South East: GBP 91 to GBP 141, average GBP 116
Typical project value: GBP 7,650 to GBP 15,300
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around GBP 464
City multiplier applied: 1.19
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. London and the South East is treated here as the primary heat pump market in the United Kingdom: installer density is highest there, so this model adds an 8 percent premium on top of the national the United Kingdom multiplier of 1.10.
How London and the South East compares to the rest of the United Kingdom
heat pump prices move by city inside the United Kingdom, not only by country. Set against London and the South East, the other three heat pump markets in this model look like this:
the Midlands (multiplier 1.10) - GBP 84 to GBP 131 per exclusive lead
the North West (multiplier 1.10) - GBP 84 to GBP 131 per exclusive lead
Scotland (multiplier 1.10) - GBP 84 to GBP 131 per exclusive lead
Nothing in that spread says one city's heat pump homeowners are more serious than another's. It is installer density setting the auction price, city by city.
What a London and the South East customer actually costs you
Cost per lead on its own tells you little once you are actually buying heat pump volume. In London and the South East, 4 leads at GBP 116 each puts cost per acquired customer at roughly GBP 464, which is about 4.0 percent of a GBP 7,650 to GBP 15,300 job.
Who you are actually selling to in London and the South East
Before you quote a heat pump lead in London and the South East, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
When heat pump leads are cheapest in London and the South East
Plan heat pump spend in London and the South East around the calendar, not the invoice date: September to January is when demand is highest, June and July is when it empties out and buying gets cheaper but slower to convert.
How buying heat pump leads in London and the South East actually works
There is no retainer to sign before you can buy heat pump leads in London and the South East. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching London and the South East enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No heat pump volume bought for London and the South East is ever lost to a quiet week: under the Flock Lead Promise, unused leads simply carry forward, rollover rather than refund.
How to test a heat pump lead supplier in London and the South East without risking a quarter
Before signing anything long-term for heat pump volume in London and the South East, run a bounded test: 15 exclusive leads, sized to produce two or three sales at 3 to 5 leads per customer. Anything smaller tells you more about luck than about the supplier.
Fix the London and the South East postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the GBP 464 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in GBP.
A heat pump supplier that resists any of these terms in London and the South East is telling you something about the quality of the leads before you have bought a single one.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in London and the South East?
Roughly GBP 91 to GBP 141 in 2026, with GBP 116 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
Why is London and the South East priced differently from the rest of the United Kingdom?
London and the South East is treated here as the primary heat pump market in the United Kingdom: installer density is highest there, so this model adds an 8 percent premium on top of the national the United Kingdom multiplier of 1.10.
When are heat pump leads cheapest in London and the South East?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
Can I limit delivery to London and the South East itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as London and the South East itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in London and the South East?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
What should I qualify a heat pump lead on before quoting in London and the South East?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
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