THE SHORT ANSWER
An exclusive, qualified heat pump lead in Occitanie costs roughly EUR 92 to EUR 143 in 2026, average EUR 118. At 3 to 5 leads per customer that is about EUR 472 per acquired customer, 3.5 percent of a typical EUR 9,000 to EUR 18,000 project. Unlike Ile-de-France, Occitanie does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
Buying heat pump leads in Occitanie: the 2026 price band
Set your Occitanie budget from this: an exclusive heat pump lead priced for this market specifically, not a national average. One homeowner per lead, matched to your postcodes and job type, never resold to a second heat pump business.
Price per exclusive lead in Occitanie: EUR 92 to EUR 143, average EUR 118
Typical project value: EUR 9,000 to EUR 18,000
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around EUR 472
City multiplier applied: 1.02
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Unlike Ile-de-France, Occitanie does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
How buying heat pump leads in Occitanie actually works
The mechanics do not change with volume. You set postcodes and job types covering Occitanie for heat pump work, Flock routes matching homeowner requests straight to you, and delivery happens within minutes of the enquiry. No heat pump lead placed with you in Occitanie is ever sold to a competitor as well.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Whatever heat pump volume you do not use this month in Occitanie is not gone, it rolls into next month under the Flock Lead Promise, the trade-off being no refunds either way.
How Occitanie compares to the rest of France
Before committing heat pump budget to Occitanie alone, it is worth seeing the other three France markets side by side:
Ile-de-France (multiplier 1.10) - EUR 99 to EUR 154 per exclusive lead
Auvergne-Rhone-Alpes (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Nouvelle-Aquitaine (multiplier 1.02) - EUR 92 to EUR 143 per exclusive lead
Read that table as heat pump competition, not quality: more heat pump installers bidding on the same click pushes the price up regardless of the homeowner behind it.
Who you are actually selling to in Occitanie
Before you quote a heat pump lead in Occitanie, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
What a Occitanie customer actually costs you
A useful rule for Occitanie: divide the EUR 118 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at EUR 472, or 3.5 percent of a typical EUR 9,000 to EUR 18,000 job.
When heat pump leads are cheapest in Occitanie
Demand for heat pump work in Occitanie peaks in September to January and falls away around June and July. Buying volume in the quiet months and nurturing it toward the peak is the cheapest growth available here, and it is rarely done because it means spending money while the phone is quiet.
How to test a heat pump lead supplier in Occitanie without risking a quarter
Skip the retainer and buy a fixed, defined batch of heat pump leads first. In Occitanie, a batch sized for two or three sales, roughly 15 exclusive leads at 3 to 5 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Occitanie postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the EUR 472 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in EUR.
If the heat pump numbers in Occitanie hold up under a small test, scaling the package is just arithmetic. If they do not, you have lost a batch instead of a quarter.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in Occitanie?
Roughly EUR 92 to EUR 143 in 2026, with EUR 118 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
How many heat pump leads do I need to win one job in Occitanie?
3 to 5 exclusive leads, assuming a first call inside the first hour. Plan for two to three times that on shared leads.
Why is Occitanie priced differently from the rest of France?
Unlike Ile-de-France, Occitanie does not carry a primary-market premium for heat pump leads here: it is priced at the national France multiplier of 1.02.
What does that make my cost per acquired customer in Occitanie?
About EUR 472, which is roughly 3.5 percent of a typical EUR 13,500 heat pump project.
How does Occitanie compare to other France cities in this model?
See the comparison table on this page: the other three cities in France price differently mainly because of local installer density, not lead quality.
When are heat pump leads cheapest in Occitanie?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
Can I limit delivery to Occitanie itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Occitanie itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in Occitanie?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
What should I qualify a heat pump lead on before quoting in Occitanie?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
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