THE SHORT ANSWER
An exclusive, qualified heat pump lead in the Tricity area costs roughly PLN 232 to PLN 361 in 2026, average PLN 296. At 3 to 5 leads per customer that is about PLN 1,184 per acquired customer, 2.0 percent of a typical PLN 38,700 to PLN 77,400 project. Unlike Warsaw, the Tricity area does not carry a primary-market premium for heat pump leads here: it is priced at the national Poland multiplier of 0.60.
Buying heat pump leads in the Tricity area: the 2026 price band
This is the buy-side view of the the Tricity area heat pump market, not a general benchmark: what an exclusive heat pump lead actually costs when you are ready to place an order. One homeowner, matched to your area and job type, sent to you alone.
Price per exclusive lead in the Tricity area: PLN 232 to PLN 361, average PLN 296
Typical project value: PLN 38,700 to PLN 77,400
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around PLN 1,184
City multiplier applied: 0.60
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Unlike Warsaw, the Tricity area does not carry a primary-market premium for heat pump leads here: it is priced at the national Poland multiplier of 0.60.
How the Tricity area compares to the rest of Poland
heat pump prices move by city inside Poland, not only by country. Set against the Tricity area, the other three heat pump markets in this model look like this:
Warsaw (multiplier 0.65) - PLN 251 to PLN 390 per exclusive lead
Krakow (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
Wroclaw (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
None of that gap reflects a difference in how a heat pump lead is qualified. It is entirely a function of how many heat pump installers are bidding in that city's auction on a given week.
When heat pump leads are cheapest in the Tricity area
Heat pump demand in the Tricity area follows the same national pattern as the rest of Poland: it peaks in September to January and bottoms out around June and July. Off-peak leads typically run cheaper but convert more slowly, so buying into the trough only pays off with disciplined follow-up.
Who you are actually selling to in the Tricity area
Filtering a the Tricity area heat pump enquiry on current heating system, insulation level, radiator type, ownership and timeline before the first call is the cheapest quality control available. The people behind these forms are generally a homeowner replacing a gas or oil boiler, driven by boiler replacement deadlines and running-cost comparisons rather than by comparing your price to a competitor's.
What a the Tricity area customer actually costs you
A useful rule for the Tricity area: divide the PLN 296 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at PLN 1,184, or 2.0 percent of a typical PLN 38,700 to PLN 77,400 job.
How buying heat pump leads in the Tricity area actually works
There is no retainer to sign before you can buy heat pump leads in the Tricity area. You pick a package below, set the postcodes and job types you want covered, and Flock starts routing matching the Tricity area enquiries to you within minutes of each request, exclusively.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Whatever heat pump volume you do not use this month in the Tricity area is not gone, it rolls into next month under the Flock Lead Promise, the trade-off being no refunds either way.
How to test a heat pump lead supplier in the Tricity area without risking a quarter
Skip the retainer and buy a fixed, defined batch of heat pump leads first. In the Tricity area, a batch sized for two or three sales, roughly 15 exclusive leads at 3 to 5 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the the Tricity area postcodes and heat pump job types in writing before the first lead arrives.
Record time from heat pump lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired heat pump customer against the PLN 1,184 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the heat pump batch.
Confirm the heat pump price excludes VAT and is denominated in PLN.
Suppliers confident in their own heat pump quality in the Tricity area accept every one of those conditions, because the arithmetic already works in their favour.
Related answers
Frequently asked questions
How much does an exclusive heat pump lead cost in the Tricity area?
Roughly PLN 232 to PLN 361 in 2026, with PLN 296 as the working average for an exclusive, qualified lead matched to your postcodes and job type.
When are heat pump leads cheapest in the Tricity area?
In the June and July trough. Demand peaks in September to January, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in the Tricity area?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
Can I limit delivery to the Tricity area itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as the Tricity area itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in the Tricity area?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Can I test a heat pump lead supplier in the Tricity area before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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