THE SHORT ANSWER
An exclusive, qualified heat pump lead in Wroclaw costs roughly PLN 232 to PLN 361 in 2026, average PLN 296. At 3 to 5 leads per customer that is about PLN 1,184 per acquired customer, 2.0 percent of a typical PLN 38,700 to PLN 77,400 project. For heat pump leads, Wroclaw takes the plain national Poland multiplier of 0.60; only Warsaw carries the primary-market premium in this model.
Buying heat pump leads in Wroclaw: the 2026 price band
Wroclaw gets its own heat pump number here because installer competition and click prices are set locally, not nationally. What follows is the price of an exclusive heat pump lead in Wroclaw specifically, and what it takes to turn a batch of them into paying heat pump customers.
Price per exclusive lead in Wroclaw: PLN 232 to PLN 361, average PLN 296
Typical project value: PLN 38,700 to PLN 77,400
Exclusive leads needed per customer: 3 to 5
Cost per acquired customer: around PLN 1,184
City multiplier applied: 0.60
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. For heat pump leads, Wroclaw takes the plain national Poland multiplier of 0.60; only Warsaw carries the primary-market premium in this model.
When heat pump leads are cheapest in Wroclaw
Plan heat pump spend in Wroclaw around the calendar, not the invoice date: September to January is when demand is highest, June and July is when it empties out and buying gets cheaper but slower to convert.
Who you are actually selling to in Wroclaw
Before you quote a heat pump lead in Wroclaw, get current heating system, insulation level, radiator type, ownership and timeline on the record. Behind almost every enquiry sits a homeowner replacing a gas or oil boiler, and what actually moves them to sign is boiler replacement deadlines and running-cost comparisons rather than the number on your quote.
How buying heat pump leads in Wroclaw actually works
Buying heat pump leads in Wroclaw works the same way at every package size. You choose the postcodes and job types inside Wroclaw and the surrounding area, Flock matches homeowner requests against that filter, and each lead is delivered to you within minutes of the request, never to a second business at the same time.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Anything you do not use carries forward under the Flock Lead Promise, so a slow heat pump patch in Wroclaw does not erase paid volume. The trade-off is simple: rollover instead of refunds.
What a Wroclaw customer actually costs you
A useful rule for Wroclaw: divide the PLN 296 heat pump lead price by your close rate, not the other way round. At one sale per 4 leads, that puts customer acquisition at PLN 1,184, or 2.0 percent of a typical PLN 38,700 to PLN 77,400 job.
How Wroclaw compares to the rest of Poland
Wroclaw does not set the heat pump price for the rest of Poland on its own. Three other markets, same trade, priced next to it:
Warsaw (multiplier 0.65) - PLN 251 to PLN 390 per exclusive lead
Krakow (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
the Tricity area (multiplier 0.60) - PLN 232 to PLN 361 per exclusive lead
Read that table as heat pump competition, not quality: more heat pump installers bidding on the same click pushes the price up regardless of the homeowner behind it.
Six questions to ask any heat pump lead supplier in Wroclaw
Is the heat pump lead genuinely exclusive to your business in Wroclaw, or shared with other heat pump installers?
Does heat pump coverage only reach Wroclaw itself, or the wider postcodes you actually service?
How old is a heat pump lead by the time it reaches you? Reach rate falls sharply after the first thirty minutes.
What is the replacement policy for a wrong number, wrong area or wrong heat pump job type?
Can you pause or narrow Wroclaw postcodes without renegotiating the whole package?
Is the quoted heat pump price excluding VAT, and stated in PLN?
Six clean answers on heat pump coverage in Wroclaw is the bar. Fewer than that, and you are likely buying the same homeowner as a competitor.
Related answers
Frequently asked questions
Why is Wroclaw priced differently from the rest of Poland?
For heat pump leads, Wroclaw takes the plain national Poland multiplier of 0.60; only Warsaw carries the primary-market premium in this model.
What does that make my cost per acquired customer in Wroclaw?
About PLN 1,184, which is roughly 2.0 percent of a typical PLN 58,050 heat pump project.
Can I limit delivery to Wroclaw itself, or does it cover the wider area?
You choose the postcodes. That can be as narrow as Wroclaw itself or as wide as the surrounding region you actually service.
What happens to leads I do not use this month in Wroclaw?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical heat pump buyer behind a Wroclaw enquiry?
Typically a homeowner replacing a gas or oil boiler, motivated mainly by boiler replacement deadlines and running-cost comparisons rather than by price comparison alone.
What should I qualify a heat pump lead on before quoting in Wroclaw?
Current heating system, insulation level, radiator type, ownership and timeline. Those answers remove 30 to 50 percent of raw enquiries before they reach a call.
Can I test a heat pump lead supplier in Wroclaw before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
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