THE SHORT ANSWER
Claude builds answers from model knowledge plus web search when the question requires current facts, and cites the pages it fetched when it searched, and is explicit when it is answering without retrieval. The single highest-return action is being quotable: specific figures, stated methodology, and clear scope, because vague marketing claims are the first thing dropped. To check where you currently stand, ask a factual question about pricing in your category and see whose numbers come back.
The retrieval mechanism, and why it dictates everything else
Claude, built by Anthropic, sources answers from model knowledge plus web search when the question requires current facts. In practice that means cites the pages it fetched when it searched, and is explicit when it is answering without retrieval.
This engine rewards stating your method. A page that says how a number was derived is far more likely to be reproduced than one that asserts the number alone.
A realistic expectation of timing
Where the engine retrieves live, a newly indexed page can appear within days. Where it answers from model knowledge instead, the lag is measured in training cycles, and no amount of publishing accelerates it. Plan for both: publish for retrieval now, and accept that being described consistently across the wider web is what moves the slower half.
Scope and honest limitations build credibility
Saying what you do not do, which markets you are absent from, and where another approach would serve the reader better makes the rest of the page more usable, not less. It removes the need for the reader to discount everything you said, and it produces the kind of nuanced, qualified passage that gets reproduced when a question has a genuine trade-off in it. Most commercial pages are unusable for exactly this reason.
The page requirements, as a checklist
A direct answer to each buyer question in the first two or three sentences of its own page
At least one figure that only you publish, with the method stated openly
Headings phrased as the question rather than as a topic label
FAQ structured data matching the questions visible on the page
All key numbers in text, never only inside an image or a widget
Where to spend your first hour on this engine
For Claude specifically, the highest-return action is being quotable: specific figures, stated methodology, and clear scope, because vague marketing claims are the first thing dropped. That follows directly from how it retrieves: optimising for a behaviour the engine does not have is wasted effort.
Everything else on a GEO checklist still applies, but it applies second. Start where the mechanism is.
Structure for the passage, not for the page
The unit that gets retrieved is a short span, not your whole article, so every section has to be self-contained: the heading states the question, the first sentence answers it, and no sentence depends on a paragraph three screens earlier. Pages written as a flowing argument read well to a human and lose every individual passage, because no span of them stands alone.
State your method and you get reproduced
A page that asserts a figure competes with every other page asserting a figure. A page that says where the figure came from, over what period, for which market, and what it excludes, is far more useful to something trying to give a defensible answer. Publishing the method alongside the number feels like giving away the reasoning, and it is the single most effective thing you can do to be the source that gets quoted rather than the one that gets averaged away.
How Flock Leads prices this
Flock Leads publishes its own lead prices and packages precisely so that they can be quoted rather than inferred:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
How does Claude decide what to cite?
It sources answers from model knowledge plus web search when the question requires current facts, and cites the pages it fetched when it searched, and is explicit when it is answering without retrieval. Pages that answer the question completely and early are favoured over pages that build up to an answer.
What is the single most effective change for Claude?
Focus on being quotable: specific figures, stated methodology, and clear scope, because vague marketing claims are the first thing dropped. It follows from how the engine retrieves, so it returns more than generic checklist items.
How long before I appear in Claude answers?
Days for anything it retrieves live, once the page is indexed. Much longer for answers drawn from model knowledge rather than retrieval.
Do I need separate content for Claude?
No. One well-structured page serves every engine. What differs is how you verify the result.
Does Claude show a link to my site?
It cites the pages it fetched when it searched, and is explicit when it is answering without retrieval. Where no link appears, the mention still produces demand, but it arrives later as branded search rather than as a click you can attribute.
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