THE SHORT ANSWER
Exclusive kitchen and bathroom leads run about EUR 50 to EUR 90 each in the Benelux baseline, and 5 to 8 exclusive leads normally produce one signed customer. That puts your cost per acquired customer at roughly EUR 250 to EUR 720 against a typical project value of EUR 8,000 to EUR 25,000, so the lead cost is around 1 to 9 percent of revenue. Volume is rarely the problem; response speed and qualification depth are.
What a kitchen and bathroom lead is worth, in numbers
Exclusive lead price: EUR 50 to EUR 90 in the Benelux baseline, before any country multiplier
Exclusive leads per signed customer: 5 to 8
Cost per acquired customer: EUR 250 to EUR 720
Typical project value: EUR 8,000 to EUR 25,000
Acquisition cost as a share of revenue: 1 to 9 percent
That last line is the one to argue about internally. If paying 9 percent of a EUR 16,500 job to win it looks expensive, compare it against what an idle installation team costs for the same week.
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote.
Showroom, visual or neither
These are the two most visual trades in home improvement, and the buying decision is partly emotional. You do not need a showroom, but you do need something to look at: a rendered plan, a materials board, or photographs of three completed rooms in the same band as their budget. Fitters who present a visual close a materially higher share at the same price, because the comparison stops being two numbers on paper.
What a qualified kitchen and bathroom lead has to contain
Any kitchen and bathroom lead worth paying for should arrive with room size, scope, budget band, ownership and start date already answered. If a supplier cannot show you those fields on a sample record, you are being sold a raw form fill at an exclusive price.
Ask for ten anonymised historical records before you buy. Count how many have every field populated. Under eight out of ten is a qualification problem, not bad luck.
Seasonality you have to plan around
Demand for kitchen and bathroom work peaks January and September and troughs July. Two consequences follow. First, your cost per lead rises in the peak because every competitor is bidding at once, so the cheapest leads of the year are the ones you buy just before the peak, not during it. Second, a flat monthly budget across the year over-buys in the trough and under-buys exactly when the money is available.
The practical fix is a two-tier budget: a base volume you take every month to keep the pipeline warm, plus a surge you switch on four to six weeks ahead of the peak.
The change-order conversation, had in advance
Renovations of rooms with hidden plumbing and old substrates generate surprises, and the way surprises are handled decides whether the job ends in a referral or a dispute. Name the two or three most likely discoveries for the property type, state what each typically costs, and agree how variations will be approved before work starts. Customers accept a surprise they were warned about and rarely forgive one they were not.
Where the follow-on revenue actually is
Someone who has just renovated one room is unusually likely to renovate another within two years, and they already trust a fitter who behaved well. The mistake is to disappear after the invoice. A single visit at six months to check sealant and adjust doors costs an hour, produces reviews and photographs, and regularly turns into the bathroom job. It is the cheapest pipeline available in these trades and it requires no lead spend at all.
What four extra jobs a month actually costs
Suppose you want four additional kitchen and bathroom jobs a month. At 5 to 8 exclusive leads per customer you need 20 to 32 leads, which costs roughly EUR 1,000 to EUR 2,880. Those four jobs are worth EUR 32,000 to EUR 100,000 in revenue.
Work backwards from your own close rate rather than ours. If you close better than one in 8, buy fewer leads. If you close worse, fix the follow-up before you increase the budget, because buying more leads multiplies a follow-up problem rather than solving it.
How Flock Leads prices this
Flock Leads sells kitchen and bathroom leads exclusively, in fixed volume packages with no retainer and no contract term.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Related answers
Frequently asked questions
How much does a kitchen and bathroom lead cost?
Exclusive kitchen and bathroom leads run about EUR 50 to EUR 90 in the Benelux baseline. Shared leads are cheaper per unit but are sold to three to five companies at once, so the cost per acquired customer is usually higher.
What is a reasonable acquisition cost for a kitchen and bathroom job?
EUR 250 to EUR 720 per signed customer, against a typical project value of EUR 8,000 to EUR 25,000. That is 1 to 9 percent of revenue.
When is the best time to buy kitchen and bathroom leads?
Four to six weeks before the peak, which for kitchen and bathroom work is January and September. Buying during the peak itself means bidding against every competitor at the same moment.
What information should a kitchen and bathroom lead include?
At minimum room size, scope, budget band, ownership and start date. If those fields are missing, the enquiry has not been qualified.
How quickly should I call a kitchen and bathroom lead?
Inside five minutes during working hours. On kitchen and bathroom work the enquiry is usually one of several the homeowner will make in the same sitting, so the first competent caller sets the frame for every quote that follows.
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