THE SHORT ANSWER
An exclusive, qualified roofing lead in Gothenburg costs roughly SEK 1,028 to SEK 1,616 in 2026, average SEK 1,322. At 4 to 6 leads per customer that is about SEK 6,610 per acquired customer, 5.6 percent of a typical SEK 67,800 to SEK 169,500 project. Unlike Stockholm, Gothenburg does not carry a primary-market premium for roofing leads here: it is priced at the national Sweden multiplier of 1.30.
Buying roofing leads in Gothenburg: the 2026 price band
Gothenburg gets its own roofing number here because installer competition and click prices are set locally, not nationally. What follows is the price of an exclusive roofing lead in Gothenburg specifically, and what it takes to turn a batch of them into paying roofing customers.
Price per exclusive lead in Gothenburg: SEK 1,028 to SEK 1,616, average SEK 1,322
Typical project value: SEK 67,800 to SEK 169,500
Exclusive leads needed per customer: 4 to 6
Cost per acquired customer: around SEK 6,610
City multiplier applied: 1.30
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. Unlike Stockholm, Gothenburg does not carry a primary-market premium for roofing leads here: it is priced at the national Sweden multiplier of 1.30.
How Gothenburg compares to the rest of Sweden
roofing prices move by city inside Sweden, not only by country. Set against Gothenburg, the other three roofing markets in this model look like this:
Stockholm (multiplier 1.40) - SEK 1,111 to SEK 1,745 per exclusive lead
Malmo (multiplier 1.30) - SEK 1,028 to SEK 1,616 per exclusive lead
Uppsala (multiplier 1.30) - SEK 1,028 to SEK 1,616 per exclusive lead
Read that table as roofing competition, not quality: more roofers bidding on the same click pushes the price up regardless of the homeowner behind it.
How buying roofing leads in Gothenburg actually works
Coverage in Gothenburg is set by you, not by Flock. Name the postcodes and roofing job types you want, and every matching homeowner request is routed to your business alone, usually within minutes of arriving.
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
Unused roofing leads in a package roll over rather than expiring: the Flock Lead Promise means a quiet month in Gothenburg does not cost you the volume you already paid for, and there is no refund clause to negotiate around it.
What a Gothenburg customer actually costs you
Cost per lead on its own tells you little once you are actually buying roofing volume. In Gothenburg, 5 leads at SEK 1,322 each puts cost per acquired customer at roughly SEK 6,610, which is about 5.6 percent of a SEK 67,800 to SEK 169,500 job.
Who you are actually selling to in Gothenburg
Two things decide whether a Gothenburg roofing lead is worth chasing: who is behind it, usually a homeowner with a leak or a roof past twenty-five years old, and what is driving them, usually visible damage and insurance claims. Get both from roof type, surface area, urgency, ownership and access before you spend a call finding out.
When roofing leads are cheapest in Gothenburg
Roofing demand in Gothenburg follows the same national pattern as the rest of Sweden: it peaks in after the first autumn storms and bottoms out around February. Off-peak leads typically run cheaper but convert more slowly, so buying into the trough only pays off with disciplined follow-up.
How to test a roofing lead supplier in Gothenburg without risking a quarter
Skip the retainer and buy a fixed, defined batch of roofing leads first. In Gothenburg, a batch sized for two or three sales, roughly 18 exclusive leads at 4 to 6 per customer, is enough to judge a supplier without betting a quarter's budget on them.
Fix the Gothenburg postcodes and roofing job types in writing before the first lead arrives.
Record time from roofing lead creation to your first call attempt; above thirty minutes you are measuring your own follow-up, not the leads.
Track cost per acquired roofing customer against the SEK 6,610 benchmark on this page, not cost per lead.
Agree the replacement rule for wrong area, wrong job type and unreachable numbers before you pay for the roofing batch.
Confirm the roofing price excludes VAT and is denominated in SEK.
None of this is unusual to ask. A supplier serious about roofing volume in Gothenburg will have answered these questions before you finished asking them.
Related answers
Frequently asked questions
What does that make my cost per acquired customer in Gothenburg?
About SEK 6,610, which is roughly 5.6 percent of a typical SEK 118,650 roofing project.
How does Gothenburg compare to other Sweden cities in this model?
See the comparison table on this page: the other three cities in Sweden price differently mainly because of local installer density, not lead quality.
When are roofing leads cheapest in Gothenburg?
In the February trough. Demand peaks in after the first autumn storms, so off-peak leads run 20 to 40 percent below the figures above but convert more slowly.
How fast are leads delivered once a homeowner enquires in Gothenburg?
Within minutes of the request. Flock does not batch or queue leads, and each one goes to you alone, never to a second business.
What happens to leads I do not use this month in Gothenburg?
They roll over rather than expire, under the Flock Lead Promise. There is no refund, but there is also no lost volume.
Who is the typical roofing buyer behind a Gothenburg enquiry?
Typically a homeowner with a leak or a roof past twenty-five years old, motivated mainly by visible damage and insurance claims rather than by price comparison alone.
Can I test a roofing lead supplier in Gothenburg before committing to volume?
Yes, and you should. Buy a small batch sized to expect two or three sales, track cost per acquired customer rather than cost per lead, and agree the replacement rules in writing first.
NEED A CLEARER PLAN?
Let’s turn your next move into momentum.
Talk to us →