THE SHORT ANSWER
Modelled windows and doors job values in Austria run EUR 5,250 to EUR 12,600 in 2026, midpoint EUR 8,900. That midpoint carries 22 to 32 percent gross margin, which is EUR 1,950 to EUR 2,850. Winning the customer takes 4 to 6 exclusive leads at EUR 50 to EUR 100 each, so acquisition costs EUR 300 to EUR 650 and absorbs 9.7 to 33.3 percent of the margin on a single project.
Contractors quote job value from memory, and memory drifts upward in a good year and downward in a bad one. Below is a 2026 band for windows and doors projects in Austria and, more usefully, what happens when you divide it: margin on the midpoint job, and what winning that job costs before a single tool comes off the van.
A narrower average would be more comforting and less true, because frame count, material choice between PVC, aluminium and timber, and glazing specification all move the number materially. The market adds its own layer: in Austria, because Austria shares its language with a market nine times its size, sloppy geo-targeting is the single most common cause of wasted budget here.
The numbers, at a glance
Typical project value: EUR 5,250 to EUR 12,600 for a standard windows and doors job in Austria, midpoint around EUR 8,900
Gross margin: 22 to 32 percent of contract value, which is EUR 1,950 to EUR 2,850 on the midpoint job
Cost to win one customer: EUR 300 to EUR 650 in lead spend, assuming 4 to 6 exclusive leads per signed job at EUR 50 to EUR 100 each
Acquisition as a share of margin: 9.7 to 33.3 percent of the gross margin on a single job, before any repeat or referral value
The windows and doors band explained, from EUR 5,250 to EUR 12,600
Read the band as a description of one thing only: a complete installed project for a private homeowner in Austria, excluding VAT. Commercial tenders, social housing frameworks and emergency call-outs all price differently and should never be averaged into it.
Three variables do most of the work, namely frame count, material choice between PVC, aluminium and timber, and glazing specification. Austria is a market of roughly 9.1 million people, and the depth of that pool sets how much price pressure sits under every quote written into it.
EUR 5,250. Accessible property, standard specification, no surprises during the survey.
EUR 8,900. The typical quote, with a specification upgrade or two added after the first visit.
EUR 12,600. Wider scope, awkward access, or the premium option chosen in every category.
Use your median job, not your average job
The mean is the wrong statistic for a contractor. One windows and doors project at the top of the band drags the average above anything you will quote next week, and a marketing budget built on it overspends quietly for months.
Take the median of your last twenty signed contracts instead. In a band of EUR 5,250 to EUR 12,600 the mean typically sits 8 to 15 percent above the median, because the distribution has a long right tail and no left one: there is a floor below which the job is not worth doing, and no ceiling above it. Budget against the median and let the large jobs be upside rather than assumption.
The lever is scope, not negotiation
Every ratio on this page improves faster from the revenue side than from the cost side. Adding front and back doors alongside the frames to a windows and doors job adds 12 to 20 percent with no extra mobilisation, and it is sold to a household that has already chosen you. Winning one more customer at the same margin costs EUR 300 to EUR 650 in lead spend; upgrading the scope of one you have already won costs a better quote and twenty minutes.
Price the option, do not mention it. An option with a number attached is bought roughly three times as often as an option described in a sentence.
Put both versions on one page. Two priced columns beat two separate documents, because the comparison is the sale.
Give the upgrade a reason that is not money. Noise, comfort, disruption avoided later, and a guarantee that covers the whole job rather than half of it.
How Austria compares with neighbouring markets
Job value tracks construction cost, and construction cost is not the same thing as advertising cost. Against a Benelux baseline of 1.00, Austria carries a labour and materials index of 1.05. The same windows and doors work, expressed in euro so the markets read side by side:
Austria (index 1.05) - EUR 5,250 to EUR 12,600
the Netherlands (index 1.04) - EUR 5,200 to EUR 12,500
Ireland (index 1.14) - EUR 5,700 to EUR 13,700
Sweden (index 1.12) - EUR 5,600 to EUR 13,450
The spread is about labour rates, material logistics and what the local building stock demands, which is why a contractor benchmarking against the country next door usually finds the specification has changed as well as the price.
Nine states, nine building codes
Building regulation in Austria is set at Land level, so permit requirements, energy standards and some product approvals differ between Vienna, Styria and Vorarlberg. The same measure can require a notification in one state and nothing in another, and lead times to start on site are not comparable across the country. Price the administrative work instead of absorbing it, and when expanding beyond your home state treat each new Bundesland as a market with its own permitting learning curve rather than as extra postcodes bolted onto an existing one.
Measure twice, because a remake eats the job
Every frame is manufactured to order, so a survey error is not a delay, it is a total loss on that unit plus a return visit. A single remade window can remove the margin from two or three others on the same contract. Companies that hold their margin run a separate technical survey after the sale rather than measuring during the sales visit, photograph every reveal, and never order from the salesperson's numbers. It adds a few days to the process and is the cheapest insurance available on a contract of this size.
Deposits, stage payments and the cash a job this size ties up
A windows and doors contract at EUR 8,900 does not arrive as cash on completion. Materials are ordered weeks ahead, and on a job of this size that is commonly 40 to 55 percent of the contract value leaving your account before an invoice is raised.
A deposit of around 30 percent, which is EUR 2,700 here, plus a stage payment when materials are delivered, keeps the job close to cash neutral. Contractors who take a token deposit and invoice on completion are lending roughly EUR 4,000 per job at their own risk, and at eight or ten jobs running concurrently that is the entire working capital of the business sitting in other people's houses.
Alpine building means a higher specification as standard
Snow load, wind exposure and altitude push Austrian roofing, glazing and mounting specifications above what the same house would need in the Benelux. Roofs are steeper, fixings are heavier, snow guards are standard rather than optional, and scaffolding on sloping ground costs more to erect and takes longer to sign off. Access in mountain valleys adds travel time that never appears in a national average. None of it is exotic, but it means an Austrian quote for a visually identical job is legitimately higher, and pricing Tyrol from a Bavarian list ends badly after the work is won.
PVC, aluminium and timber are three different margin profiles
Material choice is the largest single determinant of contract value in this trade. PVC is the volume product with the thinnest margins and the deepest competition. Aluminium prices roughly 40 to 70 percent higher for the same aperture, sells on sightlines and large glazed openings, and holds better margin because fewer companies quote it credibly. Timber is a restoration product with long lead times, high material cost and buyers who are not collecting three quotes. Most window companies are unintentionally PVC businesses because that is what their website shows, and one credible aluminium reference project changes the mix of enquiries that arrive.
How to work out your own number instead of using this one
Pull your last twenty signed windows and doors contracts and take the median value rather than the mean, so one outlier project does not distort the figure.
Subtract materials and installation labour from each to get real gross margin, then take the median of that too.
Count how many enquiries it took to sign those twenty jobs, including the ones that never answered, to get your true leads-per-customer ratio.
Multiply that ratio by the lead price you are being quoted to get your actual cost per signed customer.
Divide that by your median gross margin. Above 25 percent, fix conversion or scope before you buy more volume.
How these figures were built
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. The band is an industry base range for windows and doors multiplied by a Austrian construction cost index of 1.05, where the Benelux baseline is 1.00. Construction cost and advertising cost are modelled separately on purpose: cheap clicks and cheap labour do not reliably occur in the same market.
How Flock Leads prices this
For comparison against the acquisition figures above, this is what Flock Leads charges for exclusive volume in this market:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Want leads like this in your pipeline?
Flock runs the campaigns, screens the enquiries and hands you only the ones that match your service area, job size and capacity. You pay per lead, not per month.
Book a 15-minute fit check | See lead package pricing
Related answers
Frequently asked questions
What is the average windows and doors job worth in Austria in 2026?
Modelled at EUR 5,250 to EUR 12,600 for a complete installed project for a private homeowner, excluding VAT, with a midpoint near EUR 8,900. The width is real: frame count, material choice between PVC, aluminium and timber, and glazing specification all move the figure materially.
Does this figure include VAT?
No. Every number here is exclusive of VAT, because rates on home improvement work vary by country, by measure and sometimes by the age of the property. Quote your customer inclusive if that is the local convention, but do your margin arithmetic exclusive, otherwise the tax looks like profit.
How does this compare with what a lead costs?
A modelled exclusive windows and doors lead in Austria runs EUR 50 to EUR 100, and it takes 4 to 6 of them to sign a customer. Against gross margin of EUR 1,950 to EUR 2,850 on the midpoint job, that is 9.7 to 33.3 percent of the margin from one project.
Why do you use a different index for job value and lead cost?
Because they measure different things. Lead prices track how many installers are bidding in a local advertising auction. Job values track labour rates and material logistics. Poland has cheap clicks and cheap labour, Ireland has mid-priced clicks and very expensive labour, and a single multiplier would misprice both.
Does a higher job value make lead buying easier?
Usually, yes, because the lead price is close to fixed while the margin scales with the contract. At the EUR 8,900 midpoint, acquisition is 9.7 to 33.3 percent of gross margin. Raise the average job by a fifth and that percentage falls by roughly the same proportion without a single change to what you pay per lead.
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