THE SHORT ANSWER
A typical windows and doors project in Spain lands at EUR 3,600 to EUR 8,650 in 2026, with a midpoint near EUR 6,100. Gross margin on that midpoint is usually 22 to 32 percent, or EUR 1,350 to EUR 1,950. Against a modelled cost per lead of EUR 50 to EUR 100 and 4 to 6 exclusive leads per signed customer, acquisition consumes roughly 11.0 to 37.9 percent of the gross margin on one job.
Ask five window and door companies in Spain what an average job is worth and you will get five sincere, different answers. Below is a 2026 band for windows and doors projects in Spain and, more usefully, what happens when you divide it: margin on the midpoint job, and what winning that job costs before a single tool comes off the van.
A narrower average would be more comforting and less true, because frame count, material choice between PVC, aluminium and timber, and glazing specification all move the number materially. The market adds its own layer: in Spain, click prices are noticeably below the Benelux baseline, but average job values are lower too, so the ratio of cost per lead to job value is not automatically better.
The numbers, at a glance
Midpoint contract value: around EUR 6,100, inside a working band of EUR 3,600 to EUR 8,650 for windows and doors work in Spain
What is left after materials and labour: EUR 1,350 to EUR 1,950 of gross margin, being 22 to 32 percent of the midpoint contract
Lead spend per signed customer: EUR 200 to EUR 500, at 4 to 6 exclusive leads each costing EUR 50 to EUR 100
Margin consumed by acquisition: 11.0 to 37.9 percent of one job's gross margin, counting nothing from repeat or referral work
Where the windows and doors number comes from in Spain
Everything here is a complete installed job for a private household, excluding VAT and excluding competitively tendered work. Emergency repairs are excluded too: urgency prices on availability rather than on scope, and mixing the two produces an average that describes neither.
Inside that definition the spread comes from frame count, material choice between PVC, aluminium and timber, and glazing specification. Spain is a market of roughly 48 million people, which is the pool every one of those quotes is written into.
Around EUR 3,600 for the simple version of this job on an accessible property.
Around EUR 6,100 for the version most quotes describe, including the upgrades customers ask for once they have seen the first price.
Around EUR 8,650 once scope, access or specification all move in the same direction.
Frame count is the headline, the per-frame price is the business
Window quotes are read as a total and built as a price per frame, and that price falls sharply with volume. One replacement window carries the full cost of a survey, a delivery, a fitting team's mobilisation and a manufacturing run of one. Ten frames on the same house spread all of it, which is why a whole-house replacement can price 25 to 35 percent below ten windows bought one at a time. Say that to the customer explicitly. A homeowner who came for three frames and understands the arithmetic frequently buys eight, and that conversation moves average job value further than any discount.
The lever is scope, not negotiation
Every ratio on this page improves faster from the revenue side than from the cost side. Adding front and back doors alongside the frames to a windows and doors job adds 12 to 20 percent with no extra mobilisation, and it is sold to a household that has already chosen you. Winning one more customer at the same margin costs EUR 200 to EUR 500 in lead spend; upgrading the scope of one you have already won costs a better quote and twenty minutes.
Price the option, do not mention it. An option with a number attached is bought roughly three times as often as an option described in a sentence.
Put both versions on one page. Two priced columns beat two separate documents, because the comparison is the sale.
Give the upgrade a reason that is not money. Noise, comfort, disruption avoided later, and a guarantee that covers the whole job rather than half of it.
Lower prices do not automatically mean worse economics
Spanish labour costs sit well below the Benelux baseline and job values follow them down. The mistake contractors make, in both directions, is comparing absolute numbers across borders. What matters is the ratio of acquisition cost to gross margin on a typical job. A Spanish installer with lower contract values and proportionally lower marketing costs can be more profitable than a German one at double the job size. Where Spain is genuinely harder is competition from the informal end of the market, which is why guarantees, documentation and a registered invoice deserve explicit selling time here.
The building stock is built for heat, and that reshapes the job mix
Much of the Spanish housing stock was built for a warm climate: limited insulation, single or early double glazing, and aluminium frames without thermal breaks. That produces a different set of high-value jobs from Northern Europe, where shading, ventilation and cooling matter as much as heating, and window replacement is sold on comfort in August rather than draughts in January. It also means the theoretical saving from a retrofit is large, which is a strong argument, and that the baseline you are replacing is usually lower than a Dutch or German installer would assume.
How Spain compares with neighbouring markets
Job value tracks construction cost, and construction cost is not the same thing as advertising cost. Against a Benelux baseline of 1.00, Spain carries a labour and materials index of 0.72. The same windows and doors work, expressed in euro so the markets read side by side:
Spain (index 0.72) - EUR 3,600 to EUR 8,650
Germany (index 1.06) - EUR 5,300 to EUR 12,700
Austria (index 1.05) - EUR 5,250 to EUR 12,600
Italy (index 0.80) - EUR 4,000 to EUR 9,600
The spread is about labour rates, material logistics and what the local building stock demands, which is why a contractor benchmarking against the country next door usually finds the specification has changed as well as the price.
Use your median job, not your average job
The mean is the wrong statistic for a contractor. One windows and doors project at the top of the band drags the average above anything you will quote next week, and a marketing budget built on it overspends quietly for months.
Take the median of your last twenty signed contracts instead. In a band of EUR 3,600 to EUR 8,650 the mean typically sits 8 to 15 percent above the median, because the distribution has a long right tail and no left one: there is a floor below which the job is not worth doing, and no ceiling above it. Budget against the median and let the large jobs be upside rather than assumption.
PVC, aluminium and timber are three different margin profiles
Material choice is the largest single determinant of contract value in this trade. PVC is the volume product with the thinnest margins and the deepest competition. Aluminium prices roughly 40 to 70 percent higher for the same aperture, sells on sightlines and large glazed openings, and holds better margin because fewer companies quote it credibly. Timber is a restoration product with long lead times, high material cost and buyers who are not collecting three quotes. Most window companies are unintentionally PVC businesses because that is what their website shows, and one credible aluminium reference project changes the mix of enquiries that arrive.
When these numbers say do not buy leads
Be willing to reach the negative conclusion. If acquisition already consumes more than a quarter of gross margin at this job value, buying more volume makes the problem bigger rather than smaller. Here that line is crossed at roughly EUR 350 per signed customer, and the modelled cost is EUR 200 to EUR 500.
Three situations where the honest answer is no. You cannot call a new enquiry within an hour during working hours. Your quote-to-win rate on windows and doors work is below one in eight. Or your diary is already full for the next six weeks, in which case extra leads become slower callbacks on all of them rather than extra jobs. Fix the constraint first; the leads will still be for sale next month.
Five numbers to pull from your own accounts this week
Median contract value across the last twenty signed windows and doors jobs in Spain, taken from invoices rather than from quotes.
Median gross margin on those same twenty, after materials and installation labour but before overheads.
Total enquiries received in the same period, counting the ones that never answered the phone, so the ratio is honest.
Median time from enquiry to first call attempt, which is the variable that moves cost per customer furthest.
Acquisition cost as a percentage of median gross margin. That single percentage is what you compare across suppliers, markets and years.
How these figures were built
These figures are a benchmark model, not a survey. They combine an industry base range observed across Western European home-improvement campaigns with a country multiplier for local auction pressure. Treat them as a band to negotiate against, not a quote. The band is an industry base range for windows and doors multiplied by a Spanish construction cost index of 0.72, where the Benelux baseline is 1.00. Construction cost and advertising cost are modelled separately on purpose: cheap clicks and cheap labour do not reliably occur in the same market.
How Flock Leads prices this
If the arithmetic works at your conversion rate, this is what buying that volume costs outright, with no retainer sitting on top of it:
Starter - 10 leads for EUR 750, which is EUR 75 per lead
Growth - 25 leads for EUR 1,750, which is EUR 70 per lead
Scale - 45 leads for EUR 2,925, which is EUR 65 per lead
Pro - 70 leads for EUR 4,340, which is EUR 62 per lead
Max - 90 leads for EUR 5,400, which is EUR 60 per lead
No retainer, no contract term, and no lead sent to a second business. Unused volume rolls over under the Flock Lead Promise.
Want leads like this in your pipeline?
Flock runs the campaigns, screens the enquiries and hands you only the ones that match your service area, job size and capacity. You pay per lead, not per month.
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Related answers
Frequently asked questions
What is the average windows and doors job worth in Spain in 2026?
Modelled at EUR 3,600 to EUR 8,650 for a complete installed project for a private homeowner, excluding VAT, with a midpoint near EUR 6,100. The width is real: frame count, material choice between PVC, aluminium and timber, and glazing specification all move the figure materially.
Why is the band so wide?
Because frame count, material choice between PVC, aluminium and timber, and glazing specification genuinely swings the price that much. A narrow average would be more comforting and less true. The useful move is to establish where your own typical job sits inside the band, then price your marketing against that point rather than against the midpoint.
How much should I spend on winning one customer?
Set it as a share of gross margin rather than as an absolute. Ten to 20 percent of margin is normal for an established business, and 30 percent is a deliberate growth position that pays back on the second and third job. Here 20 percent of margin would be about EUR 250 per signed customer.
Why do you use a different index for job value and lead cost?
Because they measure different things. Lead prices track how many installers are bidding in a local advertising auction. Job values track labour rates and material logistics. Poland has cheap clicks and cheap labour, Ireland has mid-priced clicks and very expensive labour, and a single multiplier would misprice both.
Does a higher job value make lead buying easier?
Usually, yes, because the lead price is close to fixed while the margin scales with the contract. At the EUR 6,100 midpoint, acquisition is 11.0 to 37.9 percent of gross margin. Raise the average job by a fifth and that percentage falls by roughly the same proportion without a single change to what you pay per lead.
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