Inside The Project
Pilot Breakdown
We built a heat pump sector campaign, added qualifying Instant Forms, and connected
every lead directly to the installer's CRM and inbox.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.
We set out to fill the calendar of an Antwerp-area HVAC installer with qualified quote requests.
THE PILOT PROVED THAT SECTOR-BRANDED CAMPAIGNS OUTPERFORM COMPANY-BRANDED ADS FOR LOCAL TRADES. LEAD FLOW EXCEEDED THE PILOT TARGET, AND THE INSTALLER BOOKED SITE VISITS DIRECTLY FROM QUALIFIED FORM LEADS.
From fit-check to launch, we focused on lead quality: qualifying questions that filter budget, timing and property type before a lead ever reaches the CRM.
We set out to fill the calendar of an Antwerp-area HVAC installer with qualified quote requests.
THE PILOT PROVED THAT SECTOR-BRANDED CAMPAIGNS OUTPERFORM COMPANY-BRANDED ADS FOR LOCAL TRADES. LEAD FLOW EXCEEDED THE PILOT TARGET, AND THE INSTALLER BOOKED SITE VISITS DIRECTLY FROM QUALIFIED FORM LEADS.
From fit-check to launch, we focused on lead quality: qualifying questions that filter budget, timing and property type before a lead ever reaches the CRM.
Lead quality focus
One challenge was keeping cost per lead stable while scaling budget. We solved this with continuous creative rotation and audience testing, handled by Wren.
Scaling local lead flow meant balancing volume with quality. We achieved this with strict qualifying forms, fast follow-up and weekly optimization.
Lead quality focus
One challenge was keeping cost per lead stable while scaling budget. We solved this with continuous creative rotation and audience testing, handled by Wren.
Scaling local lead flow meant balancing volume with quality. We achieved this with strict qualifying forms, fast follow-up and weekly optimization.
Pilot setup
We analyzed the local market, mapped competitor offers, and built messaging around the jobs the installer wanted most: full heat pump installations.
This groundwork aligned campaign angles with real buying triggers, giving the launch a clear direction from day one.
Pilot setup
We analyzed the local market, mapped competitor offers, and built messaging around the jobs the installer wanted most: full heat pump installations.
This groundwork aligned campaign angles with real buying triggers, giving the launch a clear direction from day one.
Pilot result
The pilot delivered a steady flow of qualified heat pump requests, with lead quality confirmed by the installer's own sales team.
By combining sector branding, qualifying forms and automated delivery, the engine now supports scalable growth without extra sales effort.
Pilot result
The pilot delivered a steady flow of qualified heat pump requests, with lead quality confirmed by the installer's own sales team.
By combining sector branding, qualifying forms and automated delivery, the engine now supports scalable growth without extra sales effort.
Project
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Leads in. Worries out.
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Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet