Inside The Project
Pilot Breakdown
We launched a roof renovation sector campaign with qualifying Instant Forms and instant
lead delivery to the roofer's inbox and planning tool.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.

Concept project — we set out to keep a Rotterdam roofing crew booked year-round: storm-season spikes, dead winters, and an owner who quoted every job himself with zero time for marketing.
THE PILOT SHOWED THAT SPEED WINS IN ROOFING: LEADS CONTACTED WITHIN THE HOUR CONVERTED BEST. LEAD FLOW STAYED STEADY THROUGH THE PILOT, AND THE CREW'S PLANNING FILLED WEEKS AHEAD.
Every step was built to cut response time, so a homeowner's request could turn into a scheduled roof inspection the same day.
Concept project — we set out to keep a Rotterdam roofing crew booked year-round: storm-season spikes, dead winters, and an owner who quoted every job himself with zero time for marketing.
THE PILOT SHOWED THAT SPEED WINS IN ROOFING: LEADS CONTACTED WITHIN THE HOUR CONVERTED BEST. LEAD FLOW STAYED STEADY THROUGH THE PILOT, AND THE CREW'S PLANNING FILLED WEEKS AHEAD.
Every step was built to cut response time, so a homeowner's request could turn into a scheduled roof inspection the same day.



Speed to lead focus
One challenge was filtering small repair jobs from full renovations. We solved this with qualifying questions on job type, roof size and timing.
Balancing job size with volume meant tuning the forms until the crew only drove out for quotes worth their time.
Speed to lead focus
One challenge was filtering small repair jobs from full renovations. We solved this with qualifying questions on job type, roof size and timing.
Balancing job size with volume meant tuning the forms until the crew only drove out for quotes worth their time.
Pilot setup
We mapped the Rotterdam–Den Haag roofing market and built two seasonal creative tracks: storm damage response and insulation premium. The Instant Form asks roof type, optional photos and urgency.
Because the company runs no CRM, leads land in a simple shared inbox with a WhatsApp notification. Flock adapts to the client’s stack, not the reverse.
Pilot setup
We mapped the Rotterdam–Den Haag roofing market and built two seasonal creative tracks: storm damage response and insulation premium. The Instant Form asks roof type, optional photos and urgency.
Because the company runs no CRM, leads land in a simple shared inbox with a WhatsApp notification. Flock adapts to the client’s stack, not the reverse.
Pilot result
The always-on sector brand filled the planning weeks ahead with qualified renovation quotes, ending the feast-or-famine cycle between storm seasons.
By combining sector branding, strict qualification and instant WhatsApp routing, the engine delivers predictable jobs while the owner spends zero hours on marketing.
Pilot result
The always-on sector brand filled the planning weeks ahead with qualified renovation quotes, ending the feast-or-famine cycle between storm seasons.
By combining sector branding, strict qualification and instant WhatsApp routing, the engine delivers predictable jobs while the owner spends zero hours on marketing.
Project
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Leads in. Worries out.
INTELLIGENT AUTOMATION
global support

Leads in. Worries out.
INTELLIGENT AUTOMATION
global support

Leads in. Worries out.
INTELLIGENT AUTOMATION
global support

contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
