Inside The Project
Pilot Breakdown
We built a German-language solar and battery sector campaign with exclusive, qualified leads delivered
straight into the installer’s HubSpot with source, postcode and roof-type tags — never resold.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.
Inside The Project
Pilot Breakdown
We optimized conversation workflows, improved AI response accuracy, and introduced intelligent automation features to enhance user interactions.
Concept project — we set out to bring a Köln–Düsseldorf solar installer a steady flow of battery and panel requests in a post-subsidy-cut market where comparison portals resold the same lead to five competitors.
THE PILOT PROVED THAT EXCLUSIVE LEADS BEAT SHARED BROKER LISTS: EVERY LEAD WENT TO ONE INSTALLER IN ONE POSTCODE CLUSTER, AND CONVERSION PER LEAD ROSE SHARPLY.
From fit-check to rollout, every lead was exclusive to one installer in one region — spend concentrated in postcode clusters with high home-ownership rates.
Concept project — we set out to bring a Köln–Düsseldorf solar installer a steady flow of battery and panel requests in a post-subsidy-cut market where comparison portals resold the same lead to five competitors.
THE PILOT PROVED THAT EXCLUSIVE LEADS BEAT SHARED BROKER LISTS: EVERY LEAD WENT TO ONE INSTALLER IN ONE POSTCODE CLUSTER, AND CONVERSION PER LEAD ROSE SHARPLY.
From fit-check to rollout, every lead was exclusive to one installer in one region — spend concentrated in postcode clusters with high home-ownership rates.
Exclusivity focus
The challenge was standing out in a saturated solar market after the subsidy cuts. We solved it with a sector brand built around the 2026 demand driver: battery storage.
By qualifying on ownership, roof size (4kWp minimum) and consumption, we made every delivered lead worth a sales call — renters and small roofs filtered out automatically.
Exclusivity focus
The challenge was standing out in a saturated solar market after the subsidy cuts. We solved it with a sector brand built around the 2026 demand driver: battery storage.
By qualifying on ownership, roof size (4kWp minimum) and consumption, we made every delivered lead worth a sales call — renters and small roofs filtered out automatically.
Pilot setup
We studied regional competitors, energy prices and storage incentives to find the angles that convert in the Köln–Düsseldorf corridor.
This groundwork positioned the campaigns as honest energy advice, cutting through comparison-portal noise.
Pilot setup
We studied regional competitors, energy prices and storage incentives to find the angles that convert in the Köln–Düsseldorf corridor.
This groundwork positioned the campaigns as honest energy advice, cutting through comparison-portal noise.
Pilot result
The pilot delivered 58 exclusive, qualified solar and battery leads per month at €31, with an average quoted project value of €18,400.
With sector branding, strict qualification and exclusive delivery, the engine now compounds month over month.
Pilot result
The pilot delivered 58 exclusive, qualified solar and battery leads per month at €31, with an average quoted project value of €18,400.
With sector branding, strict qualification and exclusive delivery, the engine now compounds month over month.
Project
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Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet