Concept project — the goal: a steady flow of battery and panel requests for a Köln–Düsseldorf solar installer, in a post-subsidy-cut market where comparison portals resell the same lead to five competitors.
EXCLUSIVE LEADS BEAT SHARED BROKER LISTS: EVERY LEAD GOES TO ONE INSTALLER IN ONE POSTCODE CLUSTER, WHICH LIFTS CONVERSION PER LEAD.
From fit-check to rollout, every lead is exclusive to one installer in one region — spend concentrated in postcode clusters with high home-ownership rates.
Concept project — the goal: a steady flow of battery and panel requests for a Köln–Düsseldorf solar installer, in a post-subsidy-cut market where comparison portals resell the same lead to five competitors.
EXCLUSIVE LEADS BEAT SHARED BROKER LISTS: EVERY LEAD GOES TO ONE INSTALLER IN ONE POSTCODE CLUSTER, WHICH LIFTS CONVERSION PER LEAD.
From fit-check to rollout, every lead is exclusive to one installer in one region — spend concentrated in postcode clusters with high home-ownership rates.
Exclusivity focus
The challenge is standing out in a saturated solar market after the subsidy cuts. We solve it with a sector brand built around the 2026 demand driver: battery storage.
By qualifying on ownership, roof size (4kWp minimum) and consumption, we make every delivered lead worth a sales call — renters and small roofs filtered out automatically.
Exclusivity focus
The challenge is standing out in a saturated solar market after the subsidy cuts. We solve it with a sector brand built around the 2026 demand driver: battery storage.
By qualifying on ownership, roof size (4kWp minimum) and consumption, we make every delivered lead worth a sales call — renters and small roofs filtered out automatically.
Scenario setup
The scenario studies regional competitors, energy prices and storage incentives to find the angles that convert in the Köln–Düsseldorf corridor.
This groundwork positions the campaigns as honest energy advice, cutting through comparison-portal noise.
Scenario setup
The scenario studies regional competitors, energy prices and storage incentives to find the angles that convert in the Köln–Düsseldorf corridor.
This groundwork positions the campaigns as honest energy advice, cutting through comparison-portal noise.
Modelled outcome
The scenario models 58 exclusive, qualified solar and battery leads per month at €59, with an average quoted project value of €18,400.
With sector branding, strict qualification and exclusive delivery, the engine is designed to compound month over month.
Modelled outcome
The scenario models 58 exclusive, qualified solar and battery leads per month at €59, with an average quoted project value of €18,400.
With sector branding, strict qualification and exclusive delivery, the engine is designed to compound month over month.
Project
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Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
Leads in. Worries out.
INTELLIGENT AUTOMATION
global support
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet
contact
hello@flockleads.com
Reply within 24 hours
REMOTE
Remote-first
Serving clients worldwide
All meetings via Teams or Google Meet